celebrity crackdown
Weibo to Launch New Interest-Driven Social App
Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Read More
China’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
Will China’s Attempts to Rein in Celebrity Culture Affect Global Luxury?
China has cracked down on the excesses and debauchery of celebrity culture. But will this clampdown affect luxury retailers’ bottom lines? Read More
China Luxury: More Ups Than Downs Says Bain Report
The growth of China’s luxury market slowed in 2021 versus 2020, but certain drivers should keep it buoyant long-term. Read More
Will China’s Ban on “Boys’ Love” Programs Hurt Luxury?
Beijing has officially banned idol talent programs and Boys’ Love-themed dramas. How will that affect luxury brands operating in China’s market? Read More
China Says No to Gossip and Star Chasing by Monitoring Celebrity Information
Chinese authorities are monitoring the spread of celebrity information online, including their personal details and brand endorsements. Read More
Are Chinese Celebrities Still Crucial For Luxury Brands?
Collaborating with a young Chinese entertainer with a passionate fan base is no longer a trouble-free way to drive long-term sales in China. Read More
How Hard Could China’s Tech Crackdown Hit Luxury in 2022?
Although luxury brands have so far been largely spared from recent crackdowns in China, the environment could become much more complex in 2022. Read More
