celebrities
Chinese KOLs Return To Milan Fashion Week
China’s influencers have finally made it back to Milan's live schedule. Though still only a handful, their presence will be a relief for European labels. Read More
China’s Latest Crackdown Could Spell Disaster For Luxury Brands in 2022
China’s latest crackdown on celebrities and fan culture has been a drawn-out process that began long before the arrest of megastar Kris Wu. Read More
Why China’s War on Celebrities Could Actually Benefit Luxury Brands
New challenges faced by China’s celebrities and influencers are making it even harder for luxury brands to choose a representative for the market. Read More
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
Can Non-Chinese KOLs Ever Threaten Local Leaders’ Market Dominance?
China’s netizens have a complicated relationship with non-Chinese KOLs. But it’s not all bad. Should international brands bank on working with them? Read More
For Your Eyes Only — 5 Chinese New Year Ads You Shouldn’t Miss
Take a look at five Chinese New Year ads that mixed traditions with modernity and garnered positive reactions from consumers during this year's holiday. Read More
KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce
Here are five takeaways from recent TechNode's "Tech After Hours" event in Shanghai on key opinion leaders (KOL) marketing in China. Read More
From French Fashion To Fan Bingbing: China’s Top 10 Luxury Parties Of 2013
While China's bureaucrats scaled back on their banquets, the country's celebrities came out to play at a plethora of high-profile luxury events in 2013. Read More
International Fashion Sees Big Boost From Chinese Social Media
Columnist Ma Mu discusses some examples of the most successful social media marketing campaigns conducted by foreign fashion labels in China. Read More
For Luxury Brands In China, WeChat Is The Place To Be
One of the hottest topics in the China digital marketing world is the potential for WeChat, the world’s largest group messaging app, to break into the broader global social media… Read More
