CCTV
The Latest Enemy of Brands in China? Fake Followers
Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More
Why the Chinese Internet Has a Hate Speech Problem
The feminist writer Zheng Churan observes a correlation between China’s emerging nouveau riche and the rise of xenophobia. Read More
China’s State Media Investigates Fake Followers of Celebrities
Attempting to eliminate fake-follower buying in China, the state media CCTV investigated the behind-the-scenes supply chain of this grey market. Read More
What Luxury Brands Can Learn From China’s New Show, “Fashion Master”
With the debut of reality show "Fashion Master", JD.com and CCTV Finance are hoping to put Chinese culture and the nation’s fashion design talent on the world map. Read More
China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More
How Much Does China’s Consumer Rights Day Hurt Premium Brands?
CCTV's annual attack on brands may not be the PR crisis it seems for foreign companies. Read More
Safaris And Sun: Africa Attracts Rising Numbers Of Chinese Tourists
Along with closer China-Africa economic ties being promoted by China's Premier on his visit to the continent comes a Chinese tourist boom for many African nations. Read More
China’s Sketchy ‘Daigou’ Luxury Market Is A Hotbed For Fakes
A recent Chinese article states that many low-tax luxury items ostensibly bought abroad to sell on the mainland may actually be domestic counterfeits. Read More
Why Were Alibaba And Nikon CCTV’s Yearly ‘Consumer Rights’ Targets?
The Chinese e-tailer and Japanese camera company were this year's unlucky Consumer Rights Day victims, and there could have been several reasons they were chosen. Read More
Is Mercedes CCTV’s Target For Annual Foreign Brand Attack?
On Consumer Rights Day, Mercedes and foreign carmakers are choice picks for CCTV's annual public shaming show. Read More
