CCTV
The Latest Enemy of Brands in China? Fake Followers
Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read MoreWhy the Chinese Internet Has a Hate Speech Problem
The feminist writer Zheng Churan observes a correlation between China’s emerging nouveau riche and the rise of xenophobia. Read MoreChina’s State Media Investigates Fake Followers of Celebrities
Attempting to eliminate fake-follower buying in China, the state media CCTV investigated the behind-the-scenes supply chain of this grey market. Read MoreWhat Luxury Brands Can Learn From China’s New Show, “Fashion Master”
With the debut of reality show "Fashion Master", JD.com and CCTV Finance are hoping to put Chinese culture and the nation’s fashion design talent on the world map. Read MoreChina’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read MoreHow Much Does China’s Consumer Rights Day Hurt Premium Brands?
CCTV's annual attack on brands may not be the PR crisis it seems for foreign companies. Read MoreSafaris And Sun: Africa Attracts Rising Numbers Of Chinese Tourists
Along with closer China-Africa economic ties being promoted by China's Premier on his visit to the continent comes a Chinese tourist boom for many African nations. Read MoreChina’s Sketchy ‘Daigou’ Luxury Market Is A Hotbed For Fakes
A recent Chinese article states that many low-tax luxury items ostensibly bought abroad to sell on the mainland may actually be domestic counterfeits. Read MoreWhy Were Alibaba And Nikon CCTV’s Yearly ‘Consumer Rights’ Targets?
The Chinese e-tailer and Japanese camera company were this year's unlucky Consumer Rights Day victims, and there could have been several reasons they were chosen. Read MoreIs Mercedes CCTV’s Target For Annual Foreign Brand Attack?
On Consumer Rights Day, Mercedes and foreign carmakers are choice picks for CCTV's annual public shaming show. Read More