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CCTV

  • The Latest Enemy of Brands in China? Fake Followers

    Adina-Laura Achim  |   Share
    Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More
  • Why the Chinese Internet Has a Hate Speech Problem

    TechNode  |   Share
    The feminist writer Zheng Churan observes a correlation between China’s emerging nouveau riche and the rise of xenophobia. Read More
  • China’s State Media Investigates Fake Followers of Celebrities

    Yiling Pan  |   Share
    Attempting to eliminate fake-follower buying in China, the state media CCTV investigated the behind-the-scenes supply chain of this grey market. Read More
  • What Luxury Brands Can Learn From China’s New Show, “Fashion Master”

    Jessica Rapp  |   Share
    With the debut of reality show "Fashion Master", JD.com and CCTV Finance are hoping to put Chinese culture and the nation’s fashion design talent on the world map. Read More
  • China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands

    Yiling Pan  |   Share
    Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More
  • How Much Does China’s Consumer Rights Day Hurt Premium Brands?

    Jing Daily  |   Share
    CCTV's annual attack on brands may not be the PR crisis it seems for foreign companies. Read More
  • Safaris And Sun: Africa Attracts Rising Numbers Of Chinese Tourists

    Jing Daily  |   Share
    Along with closer China-Africa economic ties being promoted by China's Premier on his visit to the continent comes a Chinese tourist boom for many African nations. Read More
  • China’s Sketchy ‘Daigou’ Luxury Market Is A Hotbed For Fakes

    Shuan Sim  |   Share
    A recent Chinese article states that many low-tax luxury items ostensibly bought abroad to sell on the mainland may actually be domestic counterfeits. Read More
  • Why Were Alibaba And Nikon CCTV’s Yearly ‘Consumer Rights’ Targets?

    Jing Daily  |   Share
    The Chinese e-tailer and Japanese camera company were this year's unlucky Consumer Rights Day victims, and there could have been several reasons they were chosen. Read More
  • Is Mercedes CCTV’s Target For Annual Foreign Brand Attack?

    Shuan Sim  |   Share
    On Consumer Rights Day, Mercedes and foreign carmakers are choice picks for CCTV's annual public shaming show. Read More
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