ccc
Learn How To Reach The Chinese Cultural Consumer Before It’s Too Late
Join Jing Daily for a conversation with Alibaba, Red Ant China, and Shxpir to discuss how brands can best reach the increasingly important CCC. Read More
Luxury Take Note: Chinese Cultural Consumers Want Creative Perks
One effective way that luxury brands have brought CCCs into the fold is by extending the same perks traditionally offered to their core VIP consumers. Read More-
How Can We Define The Chinese Cultural Consumer In 2023?
Attributing specific characteristics by age group is too reductive in China, as CCCs span both Gen Z and millennials as well as older individuals. Read More 
What Does China’s Cultural Consumer Really Want?
The Chinese Cultural Consumer's deep interest in art, culture, and collecting is largely unaffected by commercial considerations. Read More
China’s Cultural Consumer Is All About Instant (and Artistic) Gratification
Fueled by the need to attract young consumers, auction houses have been diversifying their businesses beyond public auctions and private sales. Read More
Luxury Brands: Don’t Forget About China’s Cultural Consumer
The rapidly evolving nature and global outlook of Chinese Cultural Consumers makes them difficult for luxury brands to identify and influence. Read More
Why Guochao Is So Important To China’s Cultural Consumers
There has been a strong uptick in interest in Guochao products over the past two years, but will that momentum continue through 2022? Read More
Chinese Cultural Consumers Learn Locally and Collect Globally
As China’s economic fortunes have risen, the past decade has seen Chinese collectors become a focal point for the art world. Read More
What Do Chinese Cultural Consumers Want?
CCCs who spend on building their interest-based collections (including rare and hard-to-find items) are emerging as VIPs for top brands worldwide. Read More
Early Access Is the Way to Capture Impatient Luxury Consumers
With consumers now accustomed to the speed and convenience of e-commerce, near-instant gratification is a key selling point for luxury brands. Read More
