case study
Is the Selling Power of China’s KOLs Changing the Nature of Chinese E-commerce Marketing?
We look at four case studies of recent examples of this influence-to-sales shift, and provide tips on how to get the best results from similar partnerships. Read More
3 Tips from a Tod’s KOL Collaboration That Proved a Huge Hit with China’s ‘Bagfans’
The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More
3 Tips from Nike’s Customizable Sneaker Service That’s Fast-Growing in the China Market
Nike sees its future in over 350 million tech-savvy Chinese millennials, who are demanding uniqueness as well as unique shopping experiences. Read More-
The Top 3 Luxury Fashion Campaigns on WeChat Last Week
The editors of Jing Daily choose their top 3 favorite articles on WeChat last week, which include campaigns from Tod's, Valentino and Gucci. Read More
