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As Shanghai Locks Down, Netizens Are Equating Vegetables to Luxury
As cities return to lockdown in China, fresh food is the latest item trending online. Amid the dark humor, how can luxury brands connect with citizens? Read More
One-to-One Livestreaming Takes Off on Tmall Luxury Pavilion
Alibaba's Tmall Luxury Pavilion has launched a one-to-one livestreaming feature, which brands can use to offer tailor-made services in private sessions. Read More
How NFTs Are Uncovering New Value In Art And Luxury
NFTs have disrupted the worlds of art, finance & luxury. But increasingly, brands have uncovered even more opportunities in the digital collectible market. Read More
Chinese Fashion Retailer Initial Embroiled in Funeral Wreath Controversy
Chinese brand Initial’s customer service sent a funeral wreath to a customer, and netizens are outraged. Can the label recover? Read More
How to Win in China Without NFTs, KOLs, or Games
Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Read More
Bulgari Says Goodbye, Kris Wu, Hello, Yang Yang
After severing ties with Kris Wu, Bulgari has appointed Chinese actor Yang Yang as its new spokesperson, rounding out its celebrity endorsements. Read More
Why China’s Youth Pay For Luxury With Credit
Rising incomes and high consumer confidence have helped boost the China market. But there’s another emerging factor: consumer credit. Read More
Sneak Peak: How Millionaires Define Luxury in 2021
Agility Research & Strategy has released its 2021 luxury report, giving us a peek at how global millionaires plan to spend over the coming year. Read More
Flight of Icarus: As Luxury Sales Soar, How Does This End?
After the breakneck pace of the past few months, what can the luxury sector hope for now? A soft landing. Read More
Cartier Touts Sustainability Via Art Exhibition
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
