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When It Comes To Hard Luxury, China’s Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales. Read More
5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
As Shanghai Locks Down, Netizens Are Equating Vegetables to Luxury
As cities return to lockdown in China, fresh food is the latest item trending online. Amid the dark humor, how can luxury brands connect with citizens? Read More
One-to-One Livestreaming Takes Off on Tmall Luxury Pavilion
Alibaba's Tmall Luxury Pavilion has launched a one-to-one livestreaming feature, which brands can use to offer tailor-made services in private sessions. Read More
How NFTs Are Uncovering New Value In Art And Luxury
NFTs have disrupted the worlds of art, finance & luxury. But increasingly, brands have uncovered even more opportunities in the digital collectible market. Read More
Chinese Fashion Retailer Initial Embroiled in Funeral Wreath Controversy
Chinese brand Initial’s customer service sent a funeral wreath to a customer, and netizens are outraged. Can the label recover? Read More
How to Win in China Without NFTs, KOLs, or Games
Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Read More
Bulgari Says Goodbye, Kris Wu, Hello, Yang Yang
After severing ties with Kris Wu, Bulgari has appointed Chinese actor Yang Yang as its new spokesperson, rounding out its celebrity endorsements. Read More
Why China’s Youth Pay For Luxury With Credit
Rising incomes and high consumer confidence have helped boost the China market. But there’s another emerging factor: consumer credit. Read More
