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Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More

Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More

Launch of new WePage function for brands (dubbed 'WeChatpedia') takes the mega-app one step closer to a technology takeover in China. Read More

As social search engines like WeChat strive for relevancy, they can achieve a powerful marketing effect for luxury brands. Read More

As China's jewelry import tax drops by an average of 20.7 percent, opportunity knocks for foreign luxury brands looking to boost mainland China sales. Read More

A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More

Gucci’s brand value leapt 66 percent to $22.4 billion in 2018, with Dior’s value rising almost as fast, up 54 percent. Other winners include Hermès, Burberry, Rolex, Cartier, and Louis Vuitton, which remains the most valuable luxury brand at $41.1 billion. Read More

Many luxury brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More

China presents a unique cultural challenge on top of the task of fostering a creative, productive global corporate culture. That’s where artists and generals come in. Read More

A recent survey by investment bank RBC Europe found that market leaders Chanel, Gucci, Hermès, and Prada are even more desirable among Chinese luxury consumers, extending their lead on other brands. Read More