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Tiffany is betting big on China’s vast luxury market, appointing the popular Gen Z actor-singer Jackson Yee as the new face of its Tiffany T collection. Read More

To cater to the new Chinese cultural consumers, auction houses are entering the premium luxury resale space. Will this become the new norm? Read More

Despite a ripple effect from the COVID-19 pandemic during Q4, Richemont’s Chairman is confident in both the group’s online shift and China’s recovery. Read More

We analyze digital brand campaigns from Cartier, Acqua di Parma, and MO&Co. Read More

Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More

As brands around the world contemplate lockdown, they are adapting a variety of social tactics to reveal more to their fans online. Read More

WeChat has rewarded luxury brands that advertise on the platform, but now they're offering brands new initiatives that could provide more sales solutions. Read More

For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More

How should brands act during a crisis like the coronavirus? Obviously with compassion, but getting correct and timely brand messages across can be tricky. Read More

Louis Vuitton decided to shut down its store in Hong Kong Times Square mall after its landlord, Wharf Real Estate Investment Corporation, refused to lower the rent. Read More