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Real-time one-on-one WeChat customer service for 10 luxury brands that ranked top on digital fluency is not provided, based on our research. Read More

From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More

Vigneron has come up with new storytelling, taken up social responsibilities and adapted new strategies to meet customers’ changing needs. Read More

Doubters of the strength of Chinese luxury spenders are still stuck far in the past. Read More

Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More

Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More

Launch of new WePage function for brands (dubbed 'WeChatpedia') takes the mega-app one step closer to a technology takeover in China. Read More

As social search engines like WeChat strive for relevancy, they can achieve a powerful marketing effect for luxury brands. Read More

As China's jewelry import tax drops by an average of 20.7 percent, opportunity knocks for foreign luxury brands looking to boost mainland China sales. Read More

A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More