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Bulgari Says Goodbye, Kris Wu, Hello, Yang Yang
After severing ties with Kris Wu, Bulgari has appointed Chinese actor Yang Yang as its new spokesperson, rounding out its celebrity endorsements. Read More
Why China’s Youth Pay For Luxury With Credit
Rising incomes and high consumer confidence have helped boost the China market. But there’s another emerging factor: consumer credit. Read More
Sneak Peak: How Millionaires Define Luxury in 2021
Agility Research & Strategy has released its 2021 luxury report, giving us a peek at how global millionaires plan to spend over the coming year. Read More
Flight of Icarus: As Luxury Sales Soar, How Does This End?
After the breakneck pace of the past few months, what can the luxury sector hope for now? A soft landing. Read More
Cartier Touts Sustainability Via Art Exhibition
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Brands Can Sparkle in China’s $100 Billion Jewelry Market
Global brands have only scratched the surface of China’s vast jewelry market. But can they learn from savvy domestic players and dazzle local audiences? Read More
Did LVMH Make or Break Tiffany By Turning It Yellow?
LVMH is changing Tiffany & Co. by appointing new board executives and turning its iconic blue to yellow. Will these changes work for the American jeweler? Read More
The Asia Pacific & Jewelry: Richemont’s Pandemic Bright Spots
COVID-19 has made jewelry more dominant while reshuffling Richemont’s regional mix, growing the Asia Pacific larger than Europe and the Americas combined. Read More
Why Luxury Brands Overlook These Non-HNWI Spenders
Luxury brands have been primarily focused on High Net Worth Individuals (HNWI), but are they missing out on other important segments in China? Read More
5 Tips For Launching Successful Popups In China
International luxury players must communicate their brand values through dynamic scenarios now that their rivalry with domestic luxury retail has escalated. Read More
