cars
Does the ‘China Chic’ Trend Spell Trouble for Western Luxury Brands?
Chinese Gen Zers are in love with “China chic” luxury products and for more reasons than just nationalism. Read More
To Win in China’s Luxury Market Means to Succeed in the World
Winning in China's luxury market requires a level of innovation that Western brands need to adopt. Utilizing technology will help brands around the world. Read More
Volvo Builds Luxury Image in China with ‘Made-in-USA’ Branding
As the China-owned Swedish brand strives to sell luxury cars in China, the United States is becoming a significant part of the equation in more ways than one. Read More
China To Dominate 30 Percent Of Global Car Sales By 2020
China will take the biggest slice of the global car market in 2020 as the BRICS nations rise towards dominance of the market. Read More
How To Win Over China’s Luxury Car Buyers: High-Tech Gadgets
A recent study shows that car buyers in China are most satisfied when salespeople use high-tech tools such as tablets in the sales process. Read More
Rolls Royce Takes Bespoke Cars On China’s Ancient Trade Routes
Once an ancient Chinese trade route, the Silk Road is now used by the British carmaker for its special promotional tour featuring its customized luxury cars. Read More
High-End Automakers Unfazed By China Deceleration
While ultra-luxury automakers such as Ferrari and Lamborghini saw a dent in China sales growth for 2013, their focus on the market remains in high gear with sights on long-term… Read More
iPhone And Louis Vuitton Replicas A Hit For Dead Ancestors On China’s Tomb Sweeping Day
Traditional paper offerings for families to venerate their ancestors during China's upcoming Qingming Festival take on a modern makeover, with iPhones, luxury handbags, and villas available to honor the dead. Read More
Luxury Auto Dealers Woo China’s Wealthy Women With Gifts And Manicures
As more affluent Chinese women move into the driver's seat, auto dealers and makers are adopting some amusing female-specific marketing methods. Read More
Japanese Brands Face A ‘Voldemort’-Size Problem In China
Just as Japanese brands were bouncing back in China after 2012 riots sent sales plunging, new China-Japan tensions bring an unwelcome sense of déjà vu. Read More
