capsule collection
Luxury Hyper-Segmentation: Avoiding The Ubiquity Trap
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Read More
Happy New Year: Luxury Flocks to the Year of the Ox
Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Read More
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
YOOX Taps Artist Yi Zhou For “Affordable Couture” Capsule Collection
Following recent collaborations with Hogan, Gripoix, and Persol, Paris- and Shanghai-based Chinese artist Yi Zhou has teamed up with leading Italian e-tailer YOOX on a new "affordable couture" jewelry capsule… Read More
Artist Yi Zhou & Gripoix Launch Capsule Collection In London (Interview)
This week, Jing Daily sat down with Yi Zhou at the launch of her capsule collection in London to learn more about her relationship with Gripoix and the inspiration behind… Read More
Photos: Swarovski Elements Capsule Collection Hits Shanghai
Last week, Jing Daily took part in a Shanghai gala dinner and launch party marking the launch of the Swarovski Elements "Sparkling Contrasts" capsule footwear collection. Read More
Romeo Gigli Stages Fashion Comeback With China-Focused JOYCE Collection
Always a step ahead of its competitors, the Hong Kong-based multi-brand luxury retailer JOYCE recently teamed up with a name from which we haven't heard much in the past several… Read More
9 Questions For Fashion Designer Yang Du
Jing Daily picks London-based Chinese designer Yang Du's brain about her new collection, brand philosophy and what it means to be "too crazy for a Chinese." Read More
