cancellation
How Can Luxury Brands Avoid Scandal in China?
A global brand should not keep its mouth shut to avoid controversy, nor should it compromise its foundational values to operate in mainland China. Read MoreBrand Scandals Tend to Burn Out Quickly in China, Until They Don’t
Despite the intensity of China’s cancel culture, scandals tend to burn out quickly and “cancellations” rarely last more than a few weeks. Read MoreWrong Place, Wrong Time: Why Foreign Brands Can’t Prevent Controversy in China
Brand cancellations in China can be a case of making a perceived slight at a time of heightened national sensitivity around a specific hot-button issue. Read MoreSome Brand Scandals Simply Cannot Be Avoided in China
The following is an excerpt from Jing Daily’s latest Insight Report, “Surviving Scandal in China’s Luxury Market.” Packed with market research, best practices, and case studies, the report is a… Read MoreLuxury Brands Need a Proactive Plan to Navigate China’s Cancel Culture
China’s cancel culture stands out for its nationalistic and moralistic bent, with most “cancellations” reserved for brands that fail to toe the Party line. Read More