camping
Skiing With Fendi, Glamping In Prada — China’s New Outdoor Sports Initiatives Create Growth Opportunities For Brands
Beijing is hedging its bets on the rise of outdoor sports like cycling, skiing and hiking. How can luxury brands capitalize on this growing market? Read More
Spiritual And Self-Improvement Economies On The Rise In China
As China's Gen Z recognize that health is wealth during the pandemic, outdoor activities and indoor fitness have become much more than pastimes. Read More
Why The Rise Of ‘Micro-Vacations’ In China Could Have Global Implications
With no sign that Chinese travelers will return to far-flung destinations any time soon, one of the country’s latest travel trends is the “micro-vacation.” Read More
Content Commerce-Fueled Glamping and RVing Trend Sweeps China
For content producers and brands alike, content centering on enjoying the comforts of home while glamping or traversing the countryside in an RV has proven popular. Read More
Why Sports Collaborations Could Be A Goldmine For Luxury
Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Read More
More Chinese Hit The Road In Luxury RVs, But Market Still In Infancy
As a growing middle class spends more time (and money) on domestic travel, one development that's taken shape recently has been a burgeoning interest in that very Western of pastimes:… Read More
