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  • Trending in China

    Has Luxury Found A Savior In China’s New Pet Craze?

    Jennifer Zhuang  |   Share
    With China entering an age of “Nekonomics,” luxury brands are vying to win in this new pet economy. But can they touch animal-lovers’ hearts? Read More
  • Campaign Asia’s Campaign Connect

    Jing Daily  |   Share
    Join Jing Daily's Greater China managing editor Rachel Zheng at Campaign Connect, a two-day virtual event curated by Campaign on June 2-3, 2020. Read More
  • Tech

    Campaign Spotlight: Toms Combines CSR and Selfies for ‘One Day Without Shoes’

    Jessica Rapp  |   Share
    Toms is targeting China's young CSR-minded consumers with new features in its "One Day Without Shoes" social media campaign, where supporters of the brand upload barefoot photos to help kids in need. Read More
  • Marketing & Branding

    Campaign Spotlight: T Galleria by DFS Launches Travel-Themed Campaign for Spring Shoppers

    Jessica Rapp  |   Share
    Chinese celebrities join a multi-pronged T Galleria by DFS springtime campaign, encouraging China's wanderlusts to share the luxury products they can't leave home without. Read More
  • Singapore Won’t Let MH370 Stand In Way Of Chinese Tourist Dollars

    Shuan Sim  |   Share
    A new "Rediscover Singapore" campaign aims to offset slumping Chinese tourist numbers likely caused by problems in Malaysia and Thailand. Read More
  • Montblanc WeChat Campaign Ranks Users’ ‘Big Boss’ Potential

    Jing Daily  |   Share
    Montblanc's first integrated WeChat campaign asks Chinese fans to rate whether others have what it takes to be a "big boss." Read More
  • Jaguar’s High-Suspense David Beckham Campaign Boosts British Branding

    Jing Daily  |   Share
    The luxury carmaker was able to create a viral hit with the announcement of its new brand ambassador. Read More
  • Campaign Spotlight | De Beers’ Mini Movie Featuring Zhang Jingchu

    Jing Daily  |   Share
    The diamond company and actress team up to shoot a romance-filled ad in Israel complete with shots of the desert, the Dead Sea, and an attractive male suitor. Read More
  • Lane Crawford Launches A/W 2012 Campaign, Nick Knight Collaboration

    Nora Chen  |   Share
    Leading Hong Kong-based high-end retailer Lane Crawford regularly delivers exclusive collaborations with the most celebrated fashion names, presenting the fashions of the season time and time again. Read More
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    Chivas Regal Looks For This Year’s “Modern Gentleman” In Hong Kong

    Jing Daily  |   Share
    Partnering with the Cannes Film Festival for the fourth year running, whisky maker Chivas Regal recently launched its second annual Modern Gentleman campaign in Hong Kong. Read More

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