campaign
Campaign Spotlight: Toms Combines CSR and Selfies for ‘One Day Without Shoes’
Toms is targeting China's young CSR-minded consumers with new features in its "One Day Without Shoes" social media campaign, where supporters of the brand upload barefoot photos to help kids in need. Read More
Campaign Spotlight: T Galleria by DFS Launches Travel-Themed Campaign for Spring Shoppers
Chinese celebrities join a multi-pronged T Galleria by DFS springtime campaign, encouraging China's wanderlusts to share the luxury products they can't leave home without. Read More
Singapore Won’t Let MH370 Stand In Way Of Chinese Tourist Dollars
A new "Rediscover Singapore" campaign aims to offset slumping Chinese tourist numbers likely caused by problems in Malaysia and Thailand. Read More
Montblanc WeChat Campaign Ranks Users’ ‘Big Boss’ Potential
Montblanc's first integrated WeChat campaign asks Chinese fans to rate whether others have what it takes to be a "big boss." Read More
Jaguar’s High-Suspense David Beckham Campaign Boosts British Branding
The luxury carmaker was able to create a viral hit with the announcement of its new brand ambassador. Read More
Campaign Spotlight | De Beers’ Mini Movie Featuring Zhang Jingchu
The diamond company and actress team up to shoot a romance-filled ad in Israel complete with shots of the desert, the Dead Sea, and an attractive male suitor. Read More
Lane Crawford Launches A/W 2012 Campaign, Nick Knight Collaboration
Leading Hong Kong-based high-end retailer Lane Crawford regularly delivers exclusive collaborations with the most celebrated fashion names, presenting the fashions of the season time and time again. Read More
Chivas Regal Looks For This Year’s “Modern Gentleman” In Hong Kong
Partnering with the Cannes Film Festival for the fourth year running, whisky maker Chivas Regal recently launched its second annual Modern Gentleman campaign in Hong Kong. Read More
