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campaign

  • Has Luxury Found A Savior In China’s New Pet Craze?

    Jennifer Zhuang  |   Share
    With China entering an age of “Nekonomics,” luxury brands are vying to win in this new pet economy. But can they touch animal-lovers’ hearts? Read More
  • Campaign Asia’s Campaign Connect

    Jing Daily  |   Share
    Join Jing Daily's Greater China managing editor Rachel Zheng at Campaign Connect, a two-day virtual event curated by Campaign on June 2-3, 2020. Read More
  • Campaign Spotlight: Toms Combines CSR and Selfies for ‘One Day Without Shoes’

    Jessica Rapp  |   Share
    Toms is targeting China's young CSR-minded consumers with new features in its "One Day Without Shoes" social media campaign, where supporters of the brand upload barefoot photos to help kids… Read More
  • Marketing

    Campaign Spotlight: T Galleria by DFS Launches Travel-Themed Campaign for Spring Shoppers

    Jessica Rapp  |   Share
    Chinese celebrities join a multi-pronged T Galleria by DFS springtime campaign, encouraging China's wanderlusts to share the luxury products they can't leave home without. Read More
  • Singapore Won’t Let MH370 Stand In Way Of Chinese Tourist Dollars

    Shuan Sim  |   Share
    A new "Rediscover Singapore" campaign aims to offset slumping Chinese tourist numbers likely caused by problems in Malaysia and Thailand. Read More
  • Montblanc WeChat Campaign Ranks Users’ ‘Big Boss’ Potential

    Jing Daily  |   Share
    Montblanc's first integrated WeChat campaign asks Chinese fans to rate whether others have what it takes to be a "big boss." Read More
  • Jaguar’s High-Suspense David Beckham Campaign Boosts British Branding

    Jing Daily  |   Share
    The luxury carmaker was able to create a viral hit with the announcement of its new brand ambassador. Read More
  • Campaign Spotlight | De Beers’ Mini Movie Featuring Zhang Jingchu

    Jing Daily  |   Share
    The diamond company and actress team up to shoot a romance-filled ad in Israel complete with shots of the desert, the Dead Sea, and an attractive male suitor. Read More
  • Lane Crawford Launches A/W 2012 Campaign, Nick Knight Collaboration

    Nora Chen  |   Share
    Leading Hong Kong-based high-end retailer Lane Crawford regularly delivers exclusive collaborations with the most celebrated fashion names, presenting the fashions of the season time and time again. Read More
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    Chivas Regal Looks For This Year’s “Modern Gentleman” In Hong Kong

    Jing Daily  |   Share
    Partnering with the Cannes Film Festival for the fourth year running, whisky maker Chivas Regal recently launched its second annual Modern Gentleman campaign in Hong Kong. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 09/22/2023

Index LevelDaily Change% Change
257.37+$1.270.5%
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