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campaign spotlight

  • WeChat Campaign Spotlight: Roger Dubuis Promotes ‘Daring’ Identity with Interactive Promotion

    Lotus Ruan  |   Share
    The watchmaker's new interactive campaign on mobile messaging app WeChat features tailored watch recommendations based on users' personalities. Read More
  • Campaign Spotlight: Toms Combines CSR and Selfies for ‘One Day Without Shoes’

    Jessica Rapp  |   Share
    Toms is targeting China's young CSR-minded consumers with new features in its "One Day Without Shoes" social media campaign, where supporters of the brand upload barefoot photos to help kids… Read More
  • WeChat Campaign Spotlight: Michael Kors Highlights New York Heritage And Hosts Selfie Competition

    Jessica Rapp  |   Share
    In a move to spread the word about its Spring/Summer 2016 sandal and handbag collection, Michael Kors takes to WeChat to encourage fans of the brand to upload selfies with… Read More
  • SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film

    Jessica Rapp  |   Share
    In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term… Read More
  • WeChat Campaign Spotlight: Clinique Taps Mobile Throwback Favorite to Engage Chinese Consumers

    Jessica Rapp  |   Share
    Cosmetics brand Clinique has enhanced its WeChat presence in China with a Snake-style mobile game aimed at competitive fans looking to score free products. Read More
  • WeChat Campaign Spotlight: Liu Wen Engages Fans With Interactive Estée Lauder ‘Diary’

    Jessica Rapp  |   Share
    Estée Lauder aims to engage new and old WeChat followers with an interactive notebook featuring beauty tips for the eyes by Chinese supermodel Liu Wen, followed by a quiz that… Read More
  • Campaign Spotlight: Gucci Reinvents Tian Pattern on Social Media through #GucciGram

    Jessica Rapp  |   Share
    Artists from around China and the rest of Asia take part in Gucci's latest #GucciGram social media campaign to transform the fashion house's new Tian print through new creative mediums. Read More
  • Watch: Louis Vuitton’s Chinese Documentary Series Stars Liu Wen and Fashion ‘Muses’

    Jing Daily  |   Share
    Fashion meets art as Chinese celebrity Liu Wen, MTV award-winner Dadawa, and three other female role-models have their stories told in this five-part series sponsored by Louis Vuitton. Read More
  • WeChat Campaign Spotlight: Tiffany & Co. Learns Meaning of Love from Chinese Fans

    Jessica Rapp  |   Share
    As Tiffany & Co. moves up the ranks in popularity for gifting in China, the jewelry brand prompts its romantic Chinese fans to consider what love really looks like to… Read More
  • Mobile Campaign Spotlight: Michael Kors Launches Stickers on Chinese Photo-Sharing App ‘In’

    Jing Daily  |   Share
    The monkey keychain Michael Kors debuted in its Chinese New Year collection has been traveling the world thanks to a collaboration with a popular Chinese photo-sharing app "In." Read More
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