campaign spotlight
WeChat Campaign Spotlight: Roger Dubuis Promotes ‘Daring’ Identity with Interactive Promotion
The watchmaker's new interactive campaign on mobile messaging app WeChat features tailored watch recommendations based on users' personalities. Read More
Campaign Spotlight: Toms Combines CSR and Selfies for ‘One Day Without Shoes’
Toms is targeting China's young CSR-minded consumers with new features in its "One Day Without Shoes" social media campaign, where supporters of the brand upload barefoot photos to help kids in need. Read More
WeChat Campaign Spotlight: Michael Kors Highlights New York Heritage And Hosts Selfie Competition
In a move to spread the word about its Spring/Summer 2016 sandal and handbag collection, Michael Kors takes to WeChat to encourage fans of the brand to upload selfies with friends on social media in exchange for a free gift. Read More
SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film
In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term "leftover women." Read More
WeChat Campaign Spotlight: Clinique Taps Mobile Throwback Favorite to Engage Chinese Consumers
Cosmetics brand Clinique has enhanced its WeChat presence in China with a Snake-style mobile game aimed at competitive fans looking to score free products. Read More
WeChat Campaign Spotlight: Liu Wen Engages Fans With Interactive Estée Lauder ‘Diary’
Estée Lauder aims to engage new and old WeChat followers with an interactive notebook featuring beauty tips for the eyes by Chinese supermodel Liu Wen, followed by a quiz that promises a free gift. Read More
Campaign Spotlight: Gucci Reinvents Tian Pattern on Social Media through #GucciGram
Artists from around China and the rest of Asia take part in Gucci's latest #GucciGram social media campaign to transform the fashion house's new Tian print through new creative mediums. Read More
Watch: Louis Vuitton’s Chinese Documentary Series Stars Liu Wen and Fashion ‘Muses’
Fashion meets art as Chinese celebrity Liu Wen, MTV award-winner Dadawa, and three other female role-models have their stories told in this five-part series sponsored by Louis Vuitton. Read More
WeChat Campaign Spotlight: Tiffany & Co. Learns Meaning of Love from Chinese Fans
As Tiffany & Co. moves up the ranks in popularity for gifting in China, the jewelry brand prompts its romantic Chinese fans to consider what love really looks like to them. Read More
Mobile Campaign Spotlight: Michael Kors Launches Stickers on Chinese Photo-Sharing App ‘In’
The monkey keychain Michael Kors debuted in its Chinese New Year collection has been traveling the world thanks to a collaboration with a popular Chinese photo-sharing app "In." Read More
