calvin klein
Tmall’s ‘Premiumization’ Slowly But Surely Snags Global Brands
While it's not a hotbed for luxury, Alibaba's Tmall is becoming a sales platform for a growing number of premium international brands. Read More
Chinese Models Emerge As Growing Force In Global Ad Campaigns
A rising number of fashion, beauty, and retail brands have been adding Chinese models to their ad campaign roster in hopes of appealing to consumers in China's flourishing fashion market. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through June 23, featuring L'Oreal Paris, Calvin Klein, Coach, Sephora, and Lancôme. Read More
Calvin Klein’s Beijing Sneak Peek Raises Skepticism
This week, models, bloggers and the local fashion elite came together in Beijing for a low-key dinner event hosted by Calvin Klein to celebrate the brand's spring collection. Read More
Second-Tier Brands Using Old Strategy To Learn China Market: Trade Shows
With an ever-increasing number of large mid-range retailers poised to enter the China market via Hong Kong in 2012 and 2013, and China retail sales expected to rise 15 percent this year, smaller brands are turning to trade shows in cities like Shanghai to test out the waters. Read More-
Looking Back: A Decade Of Change In The Chinese Luxury Market
At times, it can be easy to forget that China, for most major luxury brands, was a virtual blank slate 10 years ago, and that the market at that time was far more challenging than it is today. Read More -
Weekend Event Roundup: Calvin Klein, Minsheng Art Museum In Shanghai
This weekend, two events, one a fashion event capitalizing on Shanghai's decadent 1920s and 1930s image as the "Paris of the East" and the other an art opening, showed how important Shanghai is becoming as culture and business meld together in China's top-tier cities. Read More
