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WeChat, Chinese Tourists Fuel Burberry Despite Revenue Slip
Despite a slight decline in revenue, Burberry said it saw an increase in sales in mainland China as well as a return of Chinese tourist spending in the UK. Read More
Luxury Brands Push the Pig In Chinese New Year Campaigns
To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read More
Burberry’s Weird Chinese New Year Tribute Stirs Controversy
Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture. Read More
NYFW Winners & Losers, the China Perspective
Here is our look, from the China perspective, of who won and lost the Spring/Summer 2019 New York Fashion Week. Read More
Bloggers Without Borders – 7 of the New Breed of Chinese Global Influencer
This new breed of international influencers spend lengthy periods of time in both China and abroad to develop a considerable following of global fans. Read More
The $900 Billion Missed Opportunity: China’s LGBTQ+ Market
As China's LGBTQ+ movement gains momentum, luxury brands in support of the community could benefit from one of the world's most affluent, emerging markets. Read More
China’s Singles’ Day Extends Reach to Luxury Brands
Despite its emphasis on discounts, China's biggest e-commerce shopping event Singles' Day hasn't skipped over luxury and premium labels. Read More
Macy’s Joins Ranks of Major Fashion Brands on Tmall
The U.S. department store is the latest in a series of premium international brands setting up shop on Alibaba's B2C e-commerce platform. Read More
Tmall’s ‘Premiumization’ Slowly But Surely Snags Global Brands
While it's not a hotbed for luxury, Alibaba's Tmall is becoming a sales platform for a growing number of premium international brands. Read More
Chinese Models Emerge As Growing Force In Global Ad Campaigns
A rising number of fashion, beauty, and retail brands have been adding Chinese models to their ad campaign roster in hopes of appealing to consumers in China's flourishing fashion market. Read More
