calvin klein
Do Chinese Millennials Want Diversity in Fashion Ads?
While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
How Did Chinese Consumers React to Raf Simons Joining Prada
Fashion insiders and netizens reacted positively. However, this doesn’t diminish the barrier that lays ahead for Prada, especially in China. Read More
Are Virtual Influencers the Future of Luxury Retail?
It’s too early to acknowledge the success of virtual influencers, but at the very least they will pressure real influencers to offer better quality content. Read More
Three Future Trends in Chinese Luxury
At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More
The Art of Luxury Brand Licensing
Licensing, along with the newer and popular practice of collaborating with artists and celebrities, has had a significant impact on the luxury sector. Read More
China Continues to Force the Hand of Western Brands over Hong Kong
The government in China wants brands to respect their authority in Hong Kong, but how far will they go to keep them in line? Read More
Could China Soon Demand More Say on Luxury Leadership?
As the Hong Kong protest deepen, China is taking unprecedented measures in an effort to reclaim control without looking too overtly involved. What’s next? Read More
Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More
The Latest Enemy of Brands in China? Fake Followers
Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More
