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calvin klein

  • Do Chinese Millennials Want Diversity in Fashion Ads?

    Jiaqi Luo  |   Share
    While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read More
  • Companies

    Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis

    Ruonan Zheng  |   Share
    COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
  • How Did Chinese Consumers React to Raf Simons Joining Prada

    Ruonan Zheng  |   Share
    Fashion insiders and netizens reacted positively. However, this doesn’t diminish the barrier that lays ahead for Prada, especially in China. Read More
  • Are Virtual Influencers the Future of Luxury Retail?

    Adina-Laura Achim  |   Share
    It’s too early to acknowledge the success of virtual influencers, but at the very least they will pressure real influencers to offer better quality content. Read More
  • Three Future Trends in Chinese Luxury

    Tamsin Smith  |   Share
    At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More
  • Marketing

    The Art of Luxury Brand Licensing

    Adina-Laura Achim  |   Share
    Licensing, along with the newer and popular practice of collaborating with artists and celebrities, has had a significant impact on the luxury sector. Read More
  • China Continues to Force the Hand of Western Brands over Hong Kong

    Avery Booker  |   Share
    The government in China wants brands to respect their authority in Hong Kong, but how far will they go to keep them in line? Read More
  • Could China Soon Demand More Say on Luxury Leadership?

    Avery Booker  |   Share
    As the Hong Kong protest deepen, China is taking unprecedented measures in an effort to reclaim control without looking too overtly involved. What’s next? Read More
  • Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China

    Avery Booker  |   Share
    For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More
  • The Latest Enemy of Brands in China? Fake Followers

    Adina-Laura Achim  |   Share
    Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/31/2023

Index LevelDaily Change% Change
281.71+$0.910.32%
LVMHKeringRichemont
-$1.5-$1.06-$0.15
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