calvin klein
China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols
A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein. Read More
Some Brand Scandals Simply Cannot Be Avoided in China
The following is an excerpt from Jing Daily’s latest Insight Report, “Surviving Scandal in China’s Luxury Market.” Packed with market research, best practices, and case studies, the report is a… Read More
Sky’s the Limit — Why Size Is Really Not an Issue for the Big Luxury Brands
The idea that somehow big luxury brands, like Louis Vuitton, have a cap in terms of scale is completely flawed, here’s why. Read More
Secoo Collapses, Nike Stalls & PVH Shows Promise in China
Supply-side difficulties and a consumer retreat have affected Nike and Secoo, yet PVH Corp is having an altogether easier time. Read More
Tod’s, PVH & Richemont See a Growing Reliance on China
September’s earnings results confirm that China has tightened its grip on the global luxury market, fueled by the COVID-19 pandemic. Read More
Can Fashion Brands Find Their Groove in China’s Street Dance Scene?
China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Read More
Biden’s Next Moves Could Be Costly For Luxury
The US Chamber of Commerce estimates that American companies could lose hundreds of billions of dollars in potential growth from a US-China decoupling. Read More
Biden Wins Presidency. What’s Next For Luxury and China?
Joe Biden has secured enough votes to become the 46th president of the United States. What's next for luxury and US-China relations? Read More
What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
Do Chinese Millennials Want Diversity in Fashion Ads?
While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read More
