Call Me By Fire
Should Luxury Tap The Male Version Of ‘Sisters Who Make Waves’?
The premiere of Call Me By Fire Season 2 garnered substantial social media traffic in China. How can luxury brands capitalize on the show's popularity? Read More
China’s ‘Piano Prince’ Falls From Grace as Beijing’s Celebrity Crackdown Continues
Following Kris Wu’s arrest, world famous “Piano Prince” Li Yundi has become the latest Chinese celebrity entangled with the law after hiring a prostitute. Read More
Why China’s War on Celebrities Could Actually Benefit Luxury Brands
New challenges faced by China’s celebrities and influencers are making it even harder for luxury brands to choose a representative for the market. Read More
Can Older Chinese Stars Save Luxury Brands?
“Call Me By Fire,” which features mature male celebrities, has become a popular reality show in China. But can these stars become luxury’s next saviors? Read More
