Cai Xukun
Did Luxury Brands Learn Their Lessons This CNY?
As we approach Chinese New Year in 2021, Jing Daily asks: Has luxury learned its lessons for the Year of the Ox? Read MoreWhy Is Post-COVID China Embracing A Cyberpunk Aesthetic?
Originally a futuristic and dystopian science-fiction genre from the 1980s, Cyberpunk has reemerged as a total lifestyle aesthetic for Gen Zers in China. Read MoreGucci, Prada And More Struggle On Douyin
As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must. Read MoreCan the Reality Idol Show, Youth With You 2, Create More Fashion Darlings?
Youth With You, now in season 2, is an iQiyi talent competition/reality show that aired in March, during the COVID-19 lockdown, and became a hit in China. Read MoreIs Prada A Dark Horse In China’s E-Commerce Race?
Prada was late to the online shopping game in China, but its most recent digital steps have been ahead of the curve. What’s behind this change? Read MoreHow Did Chinese Consumers React to Raf Simons Joining Prada
Fashion insiders and netizens reacted positively. However, this doesn’t diminish the barrier that lays ahead for Prada, especially in China. Read MoreR3 January List: Celebrity’s Fan Group Join the Defeat Against the Virus
The defeat against the coronavirus calls for community and unity. Celebrity's fan groups stepped it up to provide timely donations out of a greater purpose. Read MoreTop 5 Luxury Brand Campaigns in 2019
With so much competition in China's luxury market, brands had to get creative with their campaigns this year. Here are our picks for the top ones of 2019. Read MoreWhat Brands Needed to Know About KOLs in 2019
KOLs have changed the face of marketing in China, so you should be aware of the big KOL luxury happenings that affected the Chinese market this year. Read MoreFake Fans Continue to Plague Celebrity, Influencer Endorsements in China
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More