Cai Xukun
8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
Have China’s Consumers Forgiven Balenciaga Enough to Buy Couture?
Balenciaga’s “ugly beauty” look is often a hard sell among China’s younger shoppers. Can they be enticed by the house's recently revived haute couture line? Read More
How Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read More
Is China Ready for Men in Skirts?
In response to a boy wearing a skirt to school, men in China are posting images of themselves in skirts as the hashtag #canmaleswearskirts goes viral. Read More
Can Prada Reach 6 Billion in Revenue Without China?
After years of downturns, Prada is going full speed ahead. But can the brand reach $6 billion in revenues over the next four to five years? Read More
Are China’s “Little Fresh Meat” Idols Losing Their Luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing? Read More
Move Over C-Beauty, C-Pop is Up
Tencent’s reality show, Produce Camp 2021, has produced China’s latest boy band sensation, INTO1. But can it wow global audiences? Read More
Marni Celebrates China With Ethnic Deep Dive
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Marni, Prada, and Everlane. Read More
How China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read More
Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
