Cai Xukun
Detangling the Complexities in China’s Haircare Market
The premiumization of China’s haircare market has given the category some much-needed momentum. Here’s what is in high demand. Read More
China’s Verdict on Men’s Fashion Weeks
The Spring 2023 menswear schedule has drawn to a close but what’s the China verdict? Read Lefty’s exclusive report on which luxury names stole the show. Read More
Where Does China’s Continued Ban on ‘Sissy’ Men Leave Luxury?
As China clamps down on sissy men, Jing Daily assesses the implications for luxury brands if they can’t rely on their effeminate-looking ambassadors. Read More
Prada’s ‘Vibe Shift’ Could Be a Turning Point For Luxury Marketing in China
As Prada faces a dip in China market momentum, there are signs that the brand could be well-placed to weather uncertainty in the months ahead. Read More
Luxury’s Guide to Navigating Censorship in China
In a China keen to promote traditional culture and values, here are the dos and don'ts for Western labels navigating Chinese rules and taboos. Read More
Can Lululemon’s Footwear Launch Beef Up Its Growth In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Has Sequoia China Found Its Next Big Fashion Investment?
Sequoia China just took a majority stake in the South Korean designer brand WE11DONE and will support the label’s expansion in major global markets. Read More
Are Chinese Celebrities Still Crucial For Luxury Brands?
Collaborating with a young Chinese entertainer with a passionate fan base is no longer a trouble-free way to drive long-term sales in China. Read More
Forget Gender-Neutral Fashion. Chinese Men Want Women’s Clothes
Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity? Read More
As Idol Troubles Continue, Brands Still Bank On Crazed Fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China. Read More
