Cai Xukun
Prada becomes the official partner of China’s Women’s National Football Team
A newly announced partnership with China’s Women’s National Football team is helping Prada shrewdly navigate through Cai Xukun’s PR crisis and garner netizen praise. Read More
Chinese superstar and brand ambassador Cai Xukun responds to sex scandal rumors
Rumors are swirling that Prada ambassador Cai Xukun is embroiled in a sex scandal. Watching how netizens and brands react will provide insight into China’s complex arena of celebrity culture. Read More
How Prada And Miu Miu Became The ‘Hottest’ Brands Of The Year (So Far)
Prada and Miu Miu both reported impressive first-quarter results after landing the top two spots on a ranking of the world’s hottest brands. Read More
Cai Xukun And G-Dragon Prove Fan Power and More: China Collabs Of The Week
China’s social media platforms are blowing up for brand collabs like G-Dragon’s new Peaceminusone Nike sneakers and Cai Xukun’s Gentle Monster four-piece eyewear collection this week. Read More
Move Over K-Pop, C-Pop Is Hitting High Numbers
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read More
Cai Xukun At Prada, Xiaozhan At Tod’s: Chinese Stars, Designers, Influencers Pack A Punch At Milan Fashion Week
Brands are embracing the return of Chinese stars to Milan Fashion Week. These personalities who command an impressive following are their gateway to China. Read More
Detangling the Complexities in China’s Haircare Market
The premiumization of China’s haircare market has given the category some much-needed momentum. Here’s what is in high demand. Read More
China’s Verdict on Men’s Fashion Weeks
The Spring 2023 menswear schedule has drawn to a close but what’s the China verdict? Read Lefty’s exclusive report on which luxury names stole the show. Read More
Where Does China’s Continued Ban on ‘Sissy’ Men Leave Luxury?
As China clamps down on sissy men, Jing Daily assesses the implications for luxury brands if they can’t rely on their effeminate-looking ambassadors. Read More
Prada’s ‘Vibe Shift’ Could Be a Turning Point For Luxury Marketing in China
As Prada faces a dip in China market momentum, there are signs that the brand could be well-placed to weather uncertainty in the months ahead. Read More
