Cai Xukun
Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More
A Stagnant Prada Reckons with A Changing Chinese Customer
Prada’s first-half earnings report indicated that storm clouds are approaching for the brand, particularly in Greater China, with a 2 percent drop. Read More
Prada Bends to Idol Culture While Expanding in China
In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More
Chinese Whispers: Prada Names a Gen-Z Spokesperson to Rejuvenate the Brand, and More
Italian luxury giant Prada named the Chinese singer, rapper and actor Cai Xukun, who was born in 1998, to be its Chinese brand spokesperson. Read More
Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More
China’s State Media Investigates Fake Followers of Celebrities
Attempting to eliminate fake-follower buying in China, the state media CCTV investigated the behind-the-scenes supply chain of this grey market. Read More
L’Oréal Generates 120M Social Media Interactions with Haitang Bay Pop-up Launch
L’Oréal Paris has generated over 120M interactions on Chinese social media on a pop-up launch at Haitang Bay Sanya International Duty-Free Shopping Complex. Read More
