Cai Xukun
Move Over K-Pop, C-Pop Is Hitting High Numbers
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read More
Cai Xukun At Prada, Xiaozhan At Tod’s: Chinese Stars, Designers, Influencers Pack A Punch At Milan Fashion Week
Brands are embracing the return of Chinese stars to Milan Fashion Week. These personalities who command an impressive following are their gateway to China. Read More
Detangling the Complexities in China’s Haircare Market
The premiumization of China’s haircare market has given the category some much-needed momentum. Here’s what is in high demand. Read More
China’s Verdict on Men’s Fashion Weeks
The Spring 2023 menswear schedule has drawn to a close but what’s the China verdict? Read Lefty’s exclusive report on which luxury names stole the show. Read More
Where Does China’s Continued Ban on ‘Sissy’ Men Leave Luxury?
As China clamps down on sissy men, Jing Daily assesses the implications for luxury brands if they can’t rely on their effeminate-looking ambassadors. Read More
Prada’s ‘Vibe Shift’ Could Be a Turning Point For Luxury Marketing in China
As Prada faces a dip in China market momentum, there are signs that the brand could be well-placed to weather uncertainty in the months ahead. Read More
Luxury’s Guide to Navigating Censorship in China
In a China keen to promote traditional culture and values, here are the dos and don'ts for Western labels navigating Chinese rules and taboos. Read More
Can Lululemon’s Footwear Launch Beef Up Its Growth In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Has Sequoia China Found Its Next Big Fashion Investment?
Sequoia China just took a majority stake in the South Korean designer brand WE11DONE and will support the label’s expansion in major global markets. Read More
Are Chinese Celebrities Still Crucial For Luxury Brands?
Collaborating with a young Chinese entertainer with a passionate fan base is no longer a trouble-free way to drive long-term sales in China. Read More
