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Tag

cadillac

  • Can Luxury Brands Stand Out With Humor?

    Laurence Lim Dally  |   Share
    Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
  • The Future of Luxury

    Chinese Luxury Cars!? Yes, But How Can They Succeed?

    Daniel Langer  |   Share
    Chinese automaker BAIC debuted its luxury sports car Arcfox at the Geneva Auto Salon. But will this car attract attention in the luxury automotive sector? Read More
  • Buicks Are the New BMWs According to US Car Makers in China

    Lauren Hallanan  |   Share
    Strong sales in China have inspired Cadillac, Lincoln and Buick to try pushing into the luxury segment. Their success will depend in large part on the popularity of high-end SUVs. Read More
  • U.S. Automakers Reinvent Premium ‘Grandpa’ Brands for China

    Forrest Powell  |   Share
    With an eye on the Chinese upper-middle class, American auto brands like Lincoln and Cadillac hope to rival German giants in China's premium auto segment. Read More
  • China: This Week In Digital Luxury Marketing

    Jasmine Lu  |   Share
    A roundup of recent digital campaigns on China’s social media, featuring Starbucks, Max Factor, Cadillac, Sheraton, and Tissot. Read More
  • The Rapid Growth Of China’s Luxury Auto Market In 4 Charts

    Shuan Sim  |   Share
    Despite China's anti-corruption crackdown, the luxury auto market is still seeing significant sales this year—with German brands far ahead of the pack. Read More
  • Is Mercedes CCTV’s Target For Annual Foreign Brand Attack?

    Shuan Sim  |   Share
    On Consumer Rights Day, Mercedes and foreign carmakers are choice picks for CCTV's annual public shaming show. Read More
  • China: This Week In Digital Luxury Marketing

    Jasmine Lu  |   Share
    A roundup of ongoing digital campaigns on China’s social media, featuring Max Factor, Shu Uemura, Cadillac, Agatha, L’Occitane, and Estée Lauder. Read More
  • China: This Week In Digital Luxury Marketing

    Jasmine Lu  |   Share
    A roundup of recent and ongoing digital campaigns on China’s social media, featuring Furla, Jaguar, Cadillac, M.A.C, and Volvo. Read More
  • From DVF To DKNY, Chinese Stars A Front-Row Fixture At New York Fashion Week

    Jing Daily  |   Share
    For this season's Mercedes-Benz Fashion Week in New York City, Chinese celebrities were once again front and center at the shows of top American designers. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 06/01/2023

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