cadillac
Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
Chinese Luxury Cars!? Yes, But How Can They Succeed?
Chinese automaker BAIC debuted its luxury sports car Arcfox at the Geneva Auto Salon. But will this car attract attention in the luxury automotive sector? Read More
Buicks Are the New BMWs According to US Car Makers in China
Strong sales in China have inspired Cadillac, Lincoln and Buick to try pushing into the luxury segment. Their success will depend in large part on the popularity of high-end SUVs. Read More
U.S. Automakers Reinvent Premium ‘Grandpa’ Brands for China
With an eye on the Chinese upper-middle class, American auto brands like Lincoln and Cadillac hope to rival German giants in China's premium auto segment. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Starbucks, Max Factor, Cadillac, Sheraton, and Tissot. Read More
The Rapid Growth Of China’s Luxury Auto Market In 4 Charts
Despite China's anti-corruption crackdown, the luxury auto market is still seeing significant sales this year—with German brands far ahead of the pack. Read More
Is Mercedes CCTV’s Target For Annual Foreign Brand Attack?
On Consumer Rights Day, Mercedes and foreign carmakers are choice picks for CCTV's annual public shaming show. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Max Factor, Shu Uemura, Cadillac, Agatha, L’Occitane, and Estée Lauder. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Furla, Jaguar, Cadillac, M.A.C, and Volvo. Read More
From DVF To DKNY, Chinese Stars A Front-Row Fixture At New York Fashion Week
For this season's Mercedes-Benz Fashion Week in New York City, Chinese celebrities were once again front and center at the shows of top American designers. Read More
