c-beauty
Can Perfect Diary Take C-Beauty Global?
Perfect Diary has dominated China’s beauty market with its community building and innovative collaborations. But will these tactics work on a global stage? Read More
Cartier Touts Sustainability Via Art Exhibition
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Another K-Beauty Brand Bites the Dust In China
Amorepacific-owned Innisfree is packing up its bags in China, with plans to shutter about 170 stores by the end of this year. Read More
How Brands Can Monetize Male Beauty In China
Local brands are dominating China’s $1.9 billion skincare market. In order to gain market share, what can international brands learn from them? Read More
Is Mystic-chic Beauty the Next Thing in Gen Z China?
Over the past year, an increasing number of beauty products inspired by “mystical” ideologies like astrology and feng shui has targeted China’s Gen Zers. Read More
Is K-Beauty’s Reign Coming To A Close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be. Read More
Hermès Courts Asia With Exclusive Blush Shade
The Maison is turning its attention to Asia by offering an exclusive blush shade as part of its new Rose Hermès makeup collection. Read More
Owner Of C-Beauty ‘Unicorn’ Perfect Diary Acquires Eve Lom
Yatsen Holding Ltd. just announced it was acquiring the prestige skincare brand Eve Lom. What does that mean for the company’s global prospects? Read More
The Best C-Beauty Campaigns for CNY
Jing Daily looks at five brilliant CNY campaigns from C-beauty brands and how these local names market for this traditional festival with modern twists. Read More
Can C-Beauty’s YUMEE Rock the Global Make-up Industry?
Financier Wendy Yu is taking on the global beauty world with the launch of in-house C-Beauty luxury makeup line, YUMEE. Read More
