c-beauty
Perfect Diary Sets Sights On Luxury Dollars With New Spokesperson
Chinese domestic beauty brand Perfect Diary announced that actress Zhou Xun would be its first global spokesperson since the brand’s debut three years ago. Read More
C-Beauty Secrets: Learnings From China’s Top Cosmetics Brands
The ability of more agile C-beauty brands to connect with Chinese consumers during the pandemic has increased their stickiness, which is great news for China’s domestic beauty and skincare industry. Moreover, this comes at a time when China’s consumers are re-accessing their beauty ideals. But how worried should western cosmetics brands be, and what should ... Read More
Shiseido’s Carol Zhou Builds On Innovating Beauty
Carol Zhou, head of the China business innovation and investment representative office at Shiseido, talks to Jing Daily about corporate reinvigoration. Read More
Has China Had Enough Of Celebrity Beauty?
Victoria Beckham’s beauty line, VB Beauty, made its China debut on Tmall last month, but does China’s overcrowded beauty market have room for it? Read More
Three Disruptive Trends In Little Red Book’s Mid-Year Cosmetics Report
Jing Daily has parsed through Little Red Book’s cosmetics report and found 3 main trends emerging from China’s $450-billion, post-COVID-19 beauty market. Read More
China’s Weak July Could Spell Trouble For Luxury Brands
China announced its total retail sales of consumer goods during July reached $4.64 million (3.22 billion yuan), which was lower than predicted. Read More
How Brands Can Take Advantage Of The Male Beauty Boom In China
The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More
Have Chinese Beauty Consumers Changed After the COVID-19 Outbreak?
Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Read More
Why C-Beauty Has Become More Popular After COVID-19
COVID-19 is currently turning the beauty industry upside down, as new C-beauty brands compete with international companies for Chinese consumer dollars. Read More
How Far Can D2C Unicorn Perfect Diary Go with New Capital?
Three-year-old C-Beauty brand Perfect Diary has secured 100 million in the latest round. How far can this infusion of capital stretch the brand's reach? Read More
