c-beauty
C-Beauty Brand Comfy Bets On Chinese Consumers’ Rising Ingredient Awareness
Comfy has joined forces with media production house Xinshixiang and livestream host Li Jiaqi to launch a film series on the rise of Chinese beauty ingredients. Read More
What Does Proya’s Mother’s Day Campaign Say About China’s ‘She Economy’?
Mother's Day is an underrepresented marketing occasion in China. Still, discerning local players like Proya can leverage it as a crucial branding vehicle. Read More
Chinese Fragrance Label Documents Opens Scented Bookstore In Shanghai
Although using literature in luxury marketing is nothing novel, Documents is the first brand to open a permanent bookstore in China. Read More
‘Solar Terms’ Marketing: A New Cultural Driver For Chinese Beauty Brands
Once a guide for farming, the ancient Chinese calendar is being revived by beauty brands to engage younger consumers enamored with traditional culture. Read More
LVMH’s ‘Guochao’ Beauty Brand Cha Ling Shutters China Stores
LVMH’s Chinese tea beauty brand Cha Ling has shuttered its physical doors and official WeChat store as part of its new business strategy. Read More
Homegrown Chinese Brands On The Rise As Foreign Rivals Hunker Down
Facing a more challenging economic and regulatory environment China, major global luxury and consumer brands are hunkering down for some tough times ahead. Read More
Estée Lauder’s Niche Brands Face Uphill Battle In China
As beauty brands like Too Faced and Glamglow disappear from Tmall, Jing Daily looks at Estée Lauder’s pitfalls in the Chinese market. Read More
Nike x Jacquemus Rides Hype In China
The Nike x Jacquemus collection has finally dropped in China, combining designer Simon Porte Jacquemus’ iconic Parisian style and Nike’s vintage ACG pieces. Read More
From Tom Ford To Loewe, China’s Week In Social
The Social Edition is our weekly deep dives series which analyzes luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
China’s Beauty Cheat Sheet for 2022
China’s beauty landscape continues to radically transform during 2022. Here, Jing Daily identifies the key trends taking place in Q3. Read More
