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c-beauty

  • Marketing

    C-Beauty Brand Comfy Bets On Chinese Consumers’ Rising Ingredient Awareness

    Wenzhuo Wu  |   Share
    Comfy has joined forces with media production house Xinshixiang and livestream host Li Jiaqi to launch a film series on the rise of Chinese beauty ingredients. Read More
  • Beauty

    What Does Proya’s Mother’s Day Campaign Say About China’s ‘She Economy’?

    Wenzhuo Wu  |   Share
    Mother's Day is an underrepresented marketing occasion in China. Still, discerning local players like Proya can leverage it as a crucial branding vehicle.  Read More
  • Beauty

    Chinese Fragrance Label Documents Opens Scented Bookstore In Shanghai

    Wenzhuo Wu  |   Share
    Although using literature in luxury marketing is nothing novel, Documents is the first brand to open a permanent bookstore in China. Read More
  • Beauty

    ‘Solar Terms’ Marketing: A New Cultural Driver For Chinese Beauty Brands

    Jiaqi Luo  |   Share
    Once a guide for farming, the ancient Chinese calendar is being revived by beauty brands to engage younger consumers enamored with traditional culture. Read More
  • Beauty

    LVMH’s ‘Guochao’ Beauty Brand Cha Ling Shutters China Stores

    Gemma A. Williams  |   Share
    LVMH’s Chinese tea beauty brand Cha Ling has shuttered its physical doors and official WeChat store as part of its new business strategy. Read More
  • Content Commerce

    Homegrown Chinese Brands On The Rise As Foreign Rivals Hunker Down

    Avery Booker  |   Share
    Facing a more challenging economic and regulatory environment China, major global luxury and consumer brands are hunkering down for some tough times ahead. Read More
  • Beauty

    Estée Lauder’s Niche Brands Face Uphill Battle In China

    Zihao Liu  |   Share
    As beauty brands like Too Faced and Glamglow disappear from Tmall, Jing Daily looks at Estée Lauder’s pitfalls in the Chinese market. Read More
  • Marketing

    Nike x Jacquemus Rides Hype In China

    Wenzhuo Wu  |   Share
    The Nike x Jacquemus collection has finally dropped in China, combining designer Simon Porte Jacquemus’ iconic Parisian style and Nike’s vintage ACG pieces. Read More
  • Marketing

    From Tom Ford To Loewe, China’s Week In Social

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly deep dives series which analyzes luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
  • Beauty

    China’s Beauty Cheat Sheet for 2022

    Gemma A. Williams  |   Share
    China’s beauty landscape continues to radically transform during 2022. Here, Jing Daily identifies the key trends taking place in Q3. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/29/2023

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