c-beauty
What’s Behind China’s Luxury Shopping Slowdown?
New research on the recent slowdown in Chinese luxury spending reveals that it is a short-term pause. But growing economic concerns may prove otherwise. Read More
Florasis Premieres New Animation for Chinese Valentine’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
C-Beauty Surpass International Brands For The First Time
For the first time, Chinese beauty labels surpassed international competitors in online GMV, with Florasis and Perfect Diary topping the list. Read More
Can Perfect Diary Take C-Beauty Global?
Perfect Diary has dominated China’s beauty market with its community building and innovative collaborations. But will these tactics work on a global stage? Read More
Cartier Touts Sustainability Via Art Exhibition
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Another K-Beauty Brand Bites the Dust In China
Amorepacific-owned Innisfree is packing up its bags in China, with plans to shutter about 170 stores by the end of this year. Read More
How Brands Can Monetize Male Beauty In China
Local brands are dominating China’s $1.9 billion skincare market. In order to gain market share, what can international brands learn from them? Read More
Is Mystic-chic Beauty the Next Thing in Gen Z China?
Over the past year, an increasing number of beauty products inspired by “mystical” ideologies like astrology and feng shui has targeted China’s Gen Zers. Read More
Is K-Beauty’s Reign Coming To A Close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be. Read More
Hermès Courts Asia With Exclusive Blush Shade
The Maison is turning its attention to Asia by offering an exclusive blush shade as part of its new Rose Hermès makeup collection. Read More
