By Far
Niche Brand Mansur Gavriel Enters China Running
Mansur Gavriel is attacking China by launching a flagship store on WeChat and a store in SKP Beijing. But is it already too late for the handbag line? Read More
How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
Three Handbag Brands With Big D2C Plans In China This Year
Jing Daily talked to three popular niche contemporary handbag brands — Apede Mod, Yuzefi, and BY FAR — about their China growth plans in 2020. Read More
Will Daigou Help Brands Survive COVID-19?
Brands have avoided working directly with daigou for a long time due to legitimate long-term concerns, but will pressures from COVID-19 change their minds? Read More
The Battle Between Niche and Accessible Luxury Brands for Young Chinese Consumers Begins
China’s young consumers are falling in love with global niche brands. Will this consumer shift only add to the accessible luxury brands’ problems in China? Read More
Tmall Continues to Acquire Luxury Partners
As brands continue to tap China’s e-commerce platforms, Alibaba’s Tmall signs up Balenciaga and Chloé indicating its unrelenting acquisition strategy. Read More
Why Emerging Designer Handbags Are Having Better Luck In China Than Big Luxury
China’s latest It bag could well come from an unknown, niche brand as emerging designers use dedicated, localized strategies to connect with consumers. Read More
