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China’s Cultural Consumer Is All About Instant (and Artistic) Gratification
Fueled by the need to attract young consumers, auction houses have been diversifying their businesses beyond public auctions and private sales. Read More
Early Access Is the Way to Capture Impatient Luxury Consumers
With consumers now accustomed to the speed and convenience of e-commerce, near-instant gratification is a key selling point for luxury brands. Read More
“Shanghai Debutante” Reveals the Allure Of Collective Buying In China
The recent news of the “Shanghai Debutante" group started a nationwide discussion of group-buying and deferred payment options. Read More
Key Takeaways from the Webinar “Acceleration with Technology for Fashion”
Jing Daily and Parsons School of Fashion hosted a webinar on how the implementation of technology has disrupted the fashion industry since COVID-19. Read More
Worry-Free Strategies Luxury Brands Can Learn From China
Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More
Tencent Launches “Buy Now, Pay Later” Credit Feature
Tencent launched a new credit feature on WeChat called, "buy now, pay later," that will make luxury purchases even more attainable for Chinese consumers. Read More
Alibaba’s Already Winning Over China’s Gen Zers: Here’s How
While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More
VR is the New Reality for China’s Online Shopping Portals
E-commerce, luxury, and fashion companies embrace virtual reality (VR) to connect with Chinese consumers. Read More
From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More
