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Early Access Is the Way to Capture Impatient Luxury Consumers
With consumers now accustomed to the speed and convenience of e-commerce, near-instant gratification is a key selling point for luxury brands. Read More
“Shanghai Debutante” Reveals the Allure Of Collective Buying In China
The recent news of the “Shanghai Debutante" group started a nationwide discussion of group-buying and deferred payment options. Read More
Key Takeaways from the Webinar “Acceleration with Technology for Fashion”
Jing Daily and Parsons School of Fashion hosted a webinar on how the implementation of technology has disrupted the fashion industry since COVID-19. Read More
Worry-Free Strategies Luxury Brands Can Learn From China
Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More
Tencent Launches “Buy Now, Pay Later” Credit Feature
Tencent launched a new credit feature on WeChat called, "buy now, pay later," that will make luxury purchases even more attainable for Chinese consumers. Read More
Alibaba’s Already Winning Over China’s Gen Zers: Here’s How
While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More
VR is the New Reality for China’s Online Shopping Portals
E-commerce, luxury, and fashion companies embrace virtual reality (VR) to connect with Chinese consumers. Read More
From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More
