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Number of Boycotted Brands On Rise In China
Since 2016, China has boycotted 78 foreign companies — a six-fold increase compared to the preceding eight years. How can brands brace themselves? Read More
Is Luxury Ready to Master Livestreaming in China?
Fashion, beauty, and jewelry top the categories ranked by GMV on Taobao's livestream platform. How can luxury brands leverage this opportunity? Read More
Tmall’s Latest Platform Proves That Digital Collectibles Are Taking Over China
As demand for digital collectibles buoys the Chinaverse, Tmall is seizing the opportunity with its latest mobile app marketplace dedicated to the craze. Read More
Ralph Lauren, Burberry Stay Optimistic Despite China Setbacks
Although China lockdowns weighed heavily on Q4 results, luxury brands are hopeful their ongoing strategies will deliver strong growth in the medium term. Read More
Has the Rule of Brand Naming Changed in China?
As “Made in China” becomes ever more desirable, global brands need to prioritize styling their names in the Chinese language. Read More
Should Luxury Brands Actually Reduce Their Dependence on China?
With luxury earnings showing the strain of COVID-19 lockdowns, some are reviving an old question: are luxury brands too dependent on the China market? Read More
Bulgari Takes the Lead With 520 Valentine’s Day Celebration
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
One-to-One Livestreaming Takes Off on Tmall Luxury Pavilion
Alibaba's Tmall Luxury Pavilion has launched a one-to-one livestreaming feature, which brands can use to offer tailor-made services in private sessions. Read More
What Fashion Season Taught Us About Collaboration
'Twas the season that Burberry joined Supreme, adidas got Guccified, and Dior dropped wearable-tech. Here’s the collaboration round-up of F/W22. Read More
Luxury Brands: Don’t Forget About China’s Cultural Consumer
The rapidly evolving nature and global outlook of Chinese Cultural Consumers makes them difficult for luxury brands to identify and influence. Read More
