burberry
What Fashion Season Taught Us About Collaboration
'Twas the season that Burberry joined Supreme, adidas got Guccified, and Dior dropped wearable-tech. Here’s the collaboration round-up of F/W22. Read More
Luxury Brands: Don’t Forget About China’s Cultural Consumer
The rapidly evolving nature and global outlook of Chinese Cultural Consumers makes them difficult for luxury brands to identify and influence. Read More
Apple and Burberry Ride Out Their China Successes as VF Regroups
New Apple launches and Burberry’s full price sales enabled both companies to stay ahead in China’s COVID-stunted economy. Read More
One Year On: How Are Fashion’s Boycotted Brands Faring in China?
H&M, Nike, and Burberry were the targets of Chinese boycotts last March for their stance on Xinjiang cotton. How have they bounced back since then? Read More
4 Trends Shaping the Future of Shopping Malls in China
While it feels as if online shopping platforms are replacing them, shopping malls still play a crucial part in the luxury industry. Read More
The Web3 Playbook for Brands
Beyond the world of NFTs, Web3 will offer brands strategic opportunities to drive growth, increase revenue, and build greater brand awareness. Read More
How Burberry Exhibits Its Dedication to Youth Culture in China
What Happened: Burberry kicks off the new year with a community-focused and collaborative offline exhibition. From December 31 to January 9, the British brand is partnering with young Chinese talents… Read More
The Winners and Losers of 2021
As 2021 draws to a close, Jing Daily looks at the winners and losers of the local and international brands vying for the dynamic China market. Read More
Top 5 Crackdowns in 2021
2021 has been a bumpy year for China’s red-hot sectors, with big tech, celebrity, gaming, wealth flaunting, and effeminate aesthetics all under government scrutiny. Read More
Chinese Label Wins With Limited-Edition New Year’s Fragrance
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
