burberry
What Can Luxury Learn From Streetwear In The Metaverse?
Luxury is charging into the digital world at full speed, but streetwear’s success in the metaverse prevails. What can the luxury industry learn from its community-driven counterpart? Read More
Burberry Brings Its Signature TB Monogram To Chinese TikTok
Burberry collaborated with Douyin to dress the short-video platform’s virtual avatars named Zaizai. Which brand will be next to leverage the feature? Read More
Penfolds, Richemont, And Burberry Turn Out For Hainan Expo
Luxury brands in the fashion, beauty, wine, and spirits categories showed up for the second China International Consumer Expo in Hainan Province. Read More
The Implications Of China’s Economic Slowdown
Slow economic growth combined with plunging consumer confidence are putting global luxury brands under more pressure in mainland China. Read More
Burberry Joins The Roblox Goldrush
The British luxury fashion house is banking on the popular gaming platform to bring attention to its latest "it" bag. Will it pay off? Read More
Number of Boycotted Brands On Rise In China
Since 2016, China has boycotted 78 foreign companies — a six-fold increase compared to the preceding eight years. How can brands brace themselves? Read More
Is Luxury Ready to Master Livestreaming in China?
Fashion, beauty, and jewelry top the categories ranked by GMV on Taobao's livestream platform. How can luxury brands leverage this opportunity? Read More
Tmall’s Latest Platform Proves That Digital Collectibles Are Taking Over China
As demand for digital collectibles buoys the Chinaverse, Tmall is seizing the opportunity with its latest mobile app marketplace dedicated to the craze. Read More
Ralph Lauren, Burberry Stay Optimistic Despite China Setbacks
Although China lockdowns weighed heavily on Q4 results, luxury brands are hopeful their ongoing strategies will deliver strong growth in the medium term. Read More
Has the Rule of Brand Naming Changed in China?
As “Made in China” becomes ever more desirable, global brands need to prioritize styling their names in the Chinese language. Read More
