burberry
Looking Back: 2022’s Top 8 Global Campaigns In China
Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
The Great Resignation? Fashion CEOs And Creative Directors That Exited In 2022
Prada, Adidas, and Gucci are just a few of the companies that have shaken up their leadership teams this year. Can you keep up with who’s gone where? Read More
Valentino’s Pierpaolo Piccioli And Burberry Recognized At British Fashion Awards, Alongside Younger Diverse Talents
The British Fashion Council announced the winners of the Fashion Awards 2022 in a lavish ceremony at London’s Royal Albert Hall. Read More
This Year, Fashion Gamified. But What Were The Best Luxury Fashion Gaming Collabs Of 2022?
Luxury fashion and gaming collaborations made headlines across 2022. From Ralph Lauren x Fortnite to Dior x Gran Turismo 7, which brand scored the highest? Read More
China Says No To Speculative All-Virtual Metaverse
China's new metaverse approach is to “use the virtual to enhance the real." How will this impact luxury brands' Web3 activities? Read More
What Richard Quinn’s NFT Drop Teaches Us About Crypto Fashion Today
As part of the eponymous label's LFW celebrations, British breakthrough designer Richard Quinn has brought his iconic floral prints to the metaverse in his first-ever NFT series. Read More
Goodbye Tisci, Hello Lee: A New Era At Burberry Has Begun
Daniel Lee has been appointed as the British fashion house’s chief creative officer. How will luxury’s biggest market respond to the change? Read More
What Can Luxury Learn From Streetwear In The Metaverse?
Luxury is charging into the digital world at full speed, but streetwear’s success in the metaverse prevails. What can the luxury industry learn from its community-driven counterpart? Read More
Burberry Brings Its Signature TB Monogram To Chinese TikTok
Burberry collaborated with Douyin to dress the short-video platform’s virtual avatars named Zaizai. Which brand will be next to leverage the feature? Read More
Penfolds, Richemont, And Burberry Turn Out For Hainan Expo
Luxury brands in the fashion, beauty, wine, and spirits categories showed up for the second China International Consumer Expo in Hainan Province. Read More
