burberry
Burberry Street, cult trendsetters, and A-listers galore: LFW enters a new era
Following recent years in its peers’ shadows, London Fashion Week was back in business for the Spring 2024 season of shows. Read More
Fashion’s new VIPs: Why luxury brands are courting gamers
Gamers are having their moment with an industry valued at $188 billion and growing. How are luxury brands ramping up efforts to court this new swag-hungry consumer demographic? Read More
Burberry’s return to Britishness wins in China with sales up almost 50%
The brand’s heritage outerwear and handbags are back in style with Chinese consumers, with sales up 46% year over year. Looks like Burberry’s bet on Daniel Lee is paying off. Read More
Bulgari x Honor of Kings in-game jewelry skins stir excitement in China
Anticipation is high in China for the upcoming drop of Bulgari and Honor of Kings' collaborative character skins. Read More
China Rescues Burberry, Tapestry From Slowing Demand In North America
China’s recovery has renewed luxury brands’ optimism for the year. However, a new problem has emerged: American consumers are pulling back their spending. Read More
Adidas, Burberry Pull Out Stops To Move Past China Cotton Controversy
One of the brands hit hardest by Xinjiang cotton debacle, Adidas is renewing its commitment to China. But will local consumers embrace it again? Read More
Gray Is The New Black: Is Fashion Finally Embracing Older Women?
Fashion is exalting women in their 60s and beyond. But it’ll take more than a few high-profile campaigns and covers to shake fashion’s obsession with youth. Read More
Why The Principles Of Premium And Luxury Marketing Are Changing
Rather than highlight their brand origin, it's more important for luxury brands to develop full clarity on the specific role they play in their clients' lives. Read More
From New York To Milan: Fashion Week Sees Big Names Avoid The Metaverse, Smaller Ateliers Lead Digital Innovation
Web3 took over fashion month last season, but big brands took a step back digitally for their Fall/Winter 2023 shows. Is the metaverse’s future in fashion in jeopardy? Read More
What’s Next For Burberry After Daniel Lee’s Strong Debut?
Burberry needs a clear narrative to better connect with younger consumers as it seeks to balance tradition and innovation under a new creative head. Read More
