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The luxury fashion e-commerce company, Net-A-Porter, has become the first company to monetize the popular VR game Animal Crossing in China. Read More

As luxury shoe designer Sergio Rossi died at 84 of COVID-19 in central Italy, the current CEO of his namesake brand sends condolenses. Read More

COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More

What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More

As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More

As Covid-19 continues to disrupt events globally, is now the time for Shanghai Fashion Week to reinvent the global fashion week system? Read More

Due to the Covid-19 virus, Chinese fashionistas, celebrities, and KOLs have had to miss London Fashion Week, but social media has kept them in the loop. Read More

Shuttered stores during the Valentine’s season are shuttering jewelry businesses by as much as 60% in the first quarter, according to analysts' estimate. Read More

How should brands act during a crisis like the coronavirus? Obviously with compassion, but getting correct and timely brand messages across can be tricky. Read More

China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More