burberry
China’s “Common Prosperity” Drive Sends Luxury Stocks Tumbling
In August, the Jing Daily Index hit a new low as investors drove the share prices of the world’s largest luxury companies downwards. Read More
The Secret to Surviving a PR Nightmare in China
Missteps in China just keep happening. As more and more mainly Western luxury brands find themselves in hot water on the mainland, what’s a global luxury brand to do? Read More
Can Fashion Brands Find Their Groove in China’s Street Dance Scene?
China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Read More
Will Beijing’s Gaming Crackdown Affect Luxury?
Louis Vuitton and Burberry both released online games and NFTs, respectively, but will they align with Beijing’s latest regulatory crackdown on the tech sector? Read More
Will Luxury Brands Get Tangled Up in China’s Gaming Crackdown?
With every fast-rising trend in China, seasoned brands have become accustomed to the risk of government involvement at any time to impose new regulations. Read More
Louis Vuitton Releases Digital Game for Founder’s 200th Birthday
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Has Donating Become the Latest PR Tool in China?
The goodwill generated for companies for their socially responsible donations rarely go unrewarded in China; now lesser-known companies are reaping the rewards thanks to their low-profile donations. Read More
Can Henan Relief Help Burberry, Big Tech Bounce Back From Backlash?
As the death toll in Henan rises, big tech and luxury brands have jumped to the rescue — saving their own skin in the process. Read More
How Luxury Brands Use Technology To Gain Customers
These luxury players are pushing the limits of innovation with technologies that reduce costs, improve efficiency, and enhance customer experiences. Read More
Burberry Sales Rebound After Chinese Boycotts
The Xinjiang cotton controversy in March hasn’t slowed Burberry down, with sales in the Chinese market shooting past pre-pandemic levels by 55 percent. Read More
