burberry

While Western-style consumerism interprets luxury consumption as a “way of life” in China, the love of luxury has a Confucian essence. Read More

As Chinese luxury shoppers continues to evolve, luxury brands need to stay agile if they intend to maintain prime positioning in this lucrative market. Read More

Wardrobe sharing apps are the latest global hype. Despite a robust appetite for P2P apps, concern is growing over the long-term impact on the luxury market. Read More

The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More

Children’s Day may be less known in the West, but it's a popular one in China. Read below to find out how Burberry, MCM, and Montblanc celebrated the holiday. Read More

Price benchmarking enables premium and luxury brands to adapt their price strategy according to ongoing market developments. Read More

Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More

This year, we’ve noticed brands offering a diverse range of items and they’ve also linked to e-commerce mobile sits for a speedy checkout. Read More

Tencent opened up livestreaming on WeChat in early March, and has seen impressive sales results, we discuss the pros and cons for luxury brands to enter. Read More

The Met Gala 2019 still took Chinese social media by storm even though the theme, “Camp: Notes on Fashion,” was an unfamiliar concept to Chinese culture. Read More