burberry

A record number of luxury players have taken to WeChat to offer limited edition sales for this year's Chinese Valentine's Day. Read More

From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More

Burberry revealed a new logo last week. But Chinese luxury consumers fret the design makes Burberry goods too easy to counterfeit. Read More

In time for Chinese Valentine’s Day, Burberry becomes the next in a cluster of luxury brands to launch an official WeChat mini-program. Read More

Buzzwords like “big data” and “artificial intelligence” have become commonplace in many of today’s business conversations, but what exactly do they mean for luxury industries? Read More

Burberry China plans to offer price reductions on a range of items, including ready-to-wear and bags, starting from July 14. Read More

Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More

Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More

Luxury brands in China have embarked on a new round of retail expansion in recent months to stay ahead of this fast-evolving consumer market. Read More

From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More