burberry
Burberry Sets Sights on China and Young Consumers As Retail Sales Fall
Burberry’s Christmas quarter is not looking too merry, with COVID-induced store closures resulting in a 9 percent drop in comparable sales. Read MoreLuxury Look: At-Home Fitness Is the One to Watch in 2021
While much of China has managed to return to a post-coronavirus sense of normalcy, at-home fitness appears to be here to stay and is evolving quickly. Read MoreWhat China’s Male Beauty Market Will Look Like In 2021
2020 saw many new men’s makeup brands enter China’s e-commerce space. But what’s behind that growth, and where is the male beauty market headed? Read MoreWas Gucci’s New Year Collab With Doraemon A Misstep?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Prada, Burberry, and Gucci. Read MoreThe ‘He Economy’ Is Luxury’s Next Big Thing
China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read MoreHappy New Year: Luxury Flocks to the Year of the Ox
Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Read MoreCan Burberry Hit The Spot To Celebrate The Year Of Ox?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Shu Uemura, and Nike. Read MoreHow Luxury Brands Can Ally China’s Rising Creative Communities
In post-lockdown China, three dynamic groups — gamers, LGBTQ+, and outdoor sports — have ballooned in popularity. But can luxury brands woo them? Read MoreJing Daily’s Top 5 Articles for 2020
The ongoing COVID-19 crisis dominated 2020. But for the global luxury brands in China, it wasn’t the only story. Here are Jing Daily’s top five articles of the year. Read MoreFuture Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives
The games known as MOBAs (Multiplayer Online Battle Arenas) excel at content-commerce, and they also happen to be one of the two things Tencent is best at. Read More