burberry

We traveled to Boston's local high-end mall Copley to shop with Chinese international students - the micro-influencers that are increasingly on luxury brands’ radar. Read More

From March 2017 to September 2018, sixteen high-end luxury fashion brands have opened stores or begun the process of opening stores in IFC Shanghai. Read More

American luxury label Marni announced it has cut prices by an average of 5 percent to 10 percent in China's retail stores. Read More

British high fashion brand Burberry hosted a 24-hour flash sales via WeChat mini-program to test the hotness of Riccardo Tisci’s debut. Read More

By judging earnings, key events, and creative directors, we can see just how much luxury brand rankings have shuffled since last year. Read More

Real-time one-on-one WeChat customer service for 10 luxury brands that ranked top on digital fluency is not provided, based on our research. Read More

Persuasive tips with direct-buy buttons trigger male consumers to make fast but informed buying decisions on China's social commerce app Redbook. Read More

The show’s accurate historical reference, high-level craftsmanship, and the use of precious material helped to define a new level of ‘Chinese luxury’ for audiences while exposing Chinese heritage style to a new generation of Chinese millennials. Read More

As the luxury world examines the results of Tencent, JD.com and Alibaba, finance analysts consider whether China's online giants are losing momentum. Read More

A record number of luxury players have taken to WeChat to offer limited edition sales for this year's Chinese Valentine's Day. Read More