burberry

Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read More

Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Read More

From partnering with major e-commerce platforms to signing up the hottest young celebrities, China has transformed how luxury brands position themselves. Read More

In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read More

We analyze digital brand campaigns from Givenchy, Burberry, and Armani. Read More

Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Read More

With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read More

Burberry has achieved another digital first by opening up a social retail store in Shenzhen. But did they pick the right place and time for this platform? Read More

Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Read More

Mr. Bags created a new content style in China by analyzing the price, collection value, and style of luxury bags while providing practical tips to millions. Read More