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Introducing Omicron, Global Luxury’s Latest Enemy
Omicron, the new and highly mutated COVID-19 variant, is the latest in a series of concerns for global luxury brands in China. How is it likely to affect 2022 and… Read More
Burberry Unveils New Flagship Store in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Will Luxury Brands Win Big on Singles’ Day?
Alibaba and JD.com are battling for luxury shopper attention at this year’s Double 11 shopping extravaganza. Which brands will benefit? Read More
Kering & Burberry Lead China’s Latest International Import Expo
This November, the world's leading luxury and beauty companies will attend the fourth China International Import Expo (CIIE) in Shanghai. Read More
China’s “Common Prosperity” Drive Sends Luxury Stocks Tumbling
In August, the Jing Daily Index hit a new low as investors drove the share prices of the world’s largest luxury companies downwards. Read More
The Secret to Surviving a PR Nightmare in China
Missteps in China just keep happening. As more and more mainly Western luxury brands find themselves in hot water on the mainland, what’s a global luxury brand to do? Read More
Can Fashion Brands Find Their Groove in China’s Street Dance Scene?
China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Read More
Will Beijing’s Gaming Crackdown Affect Luxury?
Louis Vuitton and Burberry both released online games and NFTs, respectively, but will they align with Beijing’s latest regulatory crackdown on the tech sector? Read More
Will Luxury Brands Get Tangled Up in China’s Gaming Crackdown?
With every fast-rising trend in China, seasoned brands have become accustomed to the risk of government involvement at any time to impose new regulations. Read More
Louis Vuitton Releases Digital Game for Founder’s 200th Birthday
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
