burberry

Tik Tok is the ultimate destination for short-videos, which makes it an ideal platform for brands to create video content to reach a younger consumer base. Read More

When marketing luxury in China, is e-commerce or brick and mortar more important? It depends on how you tailor them for today's Chinese consumers. Read More

Mr. Bags, by leveraging a precise positioning on bags via a “minutes sold out” model, has become a super salesman, helping brands to sell, consumers to buy. Read More

This morning saw British super brand Burberry report strong H1 results, despite continued unrest in Hong Kong shaking profits in the region. Read More

How the fashion industry, which once eyed Alibaba with suspicion, is now flocking to it in order to reach China’s luxury-hungry shoppers. Read More

Facial recognition is likely to reshape the luxury retail sector, but that doesn’t eliminate serious ethical and security concerns. Read More

Success or failure in China has become an excellent predictor of a brand's future around the world. We break down the reasons why. Read More

With Western brands focusing on sales within China, there is a growing demand for executive education to help brands navigate this complicated market. Read More

China’s "single aristocrats,” the fast-growing group of millennials living the single lifestyle by choice, are well-off urban dwellers brands need to court. Read More

As Brexit evolves, British luxury brands, unsure of how it will affect them, are looking toward the continued buying power of Chinese consumers. Read More