burberry
6 Male Luxury Brand Ambassadors in China You Need to Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
Luxury Brands Acquire Start-ups to Ensure Future-Proof Business
Luxury brands are recognising the innovation of start-ups and even acquiring them for future growth. Biowatch and Optiwine are two examples. Read More
This WeChat Travel Report Shows Luxury Brands Ways to Court Traveling Chinese
A recent travel insight report released by WeChat implies ways for luxury brands to capture the traveling Chinese consumers who love shopping. Read More
More Luxury Stores Closed in China Over the Last Year Than in Any Other Country
China has seen the largest number of luxury brand store closings since July 2016, a recent report by the investment research firm Bernstein says. Read More
Burberry Packs London Show with Chinese KOLs as It Continues Millennial Push
Chinese celebrities Kris Wu and Zhou Dongyu turned heads sitting in the front row of Burberry's London Fashion Show, signaling the brand's continued efforts to draw millennials. Read More
Luxury Brand Hierarchy Explained by Chinese Classroom Culture
This nifty chart explains the hierarchy of luxury brands through a comparison that almost everyone in China understands deeply: classroom culture. Read More
High-End Malls in Top Cities Are Where the Chinese Go to Buy Luxury, Offline
When shopping offline, Chinese shoppers only buy luxury items in first-tier cities such as Beijing and Shanghai. Read More
Live-Streaming Host Robs Jewelry Store to Pay for Video Equipment
Today on social media, Chinese consumers are talking about a live-streaming host who robbed a jewelry store and Kris Wu's new advisory role with a streetwear brand. Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
Tmall’s New Luxury Pavilion Taps Spanish Luxury Brand Loewe for Special Sale
On August 10, LVMH-owned Spanish luxury label Loewe will make its debut on Tmall's new Luxury Pavilion, for Alibaba's super VIP members. Read More
