burberry

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

Certain marketing strategies produce better results than others, and cross-category marketing is one that has done well in China. Jing Daily looks at why. Read More

While radical changes came to the publishing industry even before COVID-19, print media still hasn't died in China — it’s simply serving a different market. Read More

Burberry saw an early recovery thanks to China and South Korea. However, their current growth remains questionable as the brand deploys steep discounts. Read More

French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More

We analyze digital brand campaigns from Coca Cola, Burberry, and Judydoll. Read More

AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More

As brands are struggling with inventory amid the COVID-19 crisis, Tmall tapped the luxury outlet business to provide a digital solution. Read More

Nintendo’s game Animal Crossing has transformed players into fashionistas and is providing the fashion industry with an opportunity in the virtual realm. Read More

As brands around the world contemplate lockdown, they are adapting a variety of social tactics to reveal more to their fans online. Read More