Burberry + Honor of Kings
This Year, Fashion Gamified. But What Were The Best Luxury Fashion Gaming Collabs Of 2022?
Luxury fashion and gaming collaborations made headlines across 2022. From Ralph Lauren x Fortnite to Dior x Gran Turismo 7, which brand scored the highest? Read More
What’s Burberry’s Next Step in China?
As Burberry's woes continue, Jing Daily looks at its strategy on the Mainland and asks if its future lies in China’s consumers. Read More
4 Ways Luxury x Esports Will Win Over China’s Gen Zers
Esports growth has seen unprecedented momentum in China lately. Here are some ways luxury brands can tap into this booming youth market. Read More
Burberry Sets Sights on China and Young Consumers As Retail Sales Fall
Burberry’s Christmas quarter is not looking too merry, with COVID-induced store closures resulting in a 9 percent drop in comparable sales. Read More
Are Chinese Designers The Future Of Luxury Collabs?
International companies have woken up to the cache of young, independent Chinese designers to helm meaningful, global collaborations. Read More
