bulgari
Luxury Brand Hierarchy Explained by Chinese Classroom Culture
This nifty chart explains the hierarchy of luxury brands through a comparison that almost everyone in China understands deeply: classroom culture. Read More
Live-Streaming Host Robs Jewelry Store to Pay for Video Equipment
Today on social media, Chinese consumers are talking about a live-streaming host who robbed a jewelry store and Kris Wu's new advisory role with a streetwear brand. Read More
New Bulgari Hotel in Beijing to Meet Chinese Consumers’ Demand for Experiential Luxury
In line with China's wealthy consumers demanding that brands deliver luxury lifestyles, Bulgari is set to open its first luxury hotel in mainland China on September 27. Read More
How These 5 Luxury Brands Stepped into the Smartwatch World
Here are five smartwatches that show how luxury brands are putting their own spin on the product to make it stand out in the market. Read More
6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China
From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More
Shaping the Future of Luxury: Bulgari CEO Jean-Christophe Babin on China Media Investment and E-Commerce
Bulgari's CEO discusses its China strategy in two videos as part of a nine-part interview series with Luxury Society. Read More
China’s Super-Rich Name Apple, Bulgari Top Brands for Gifting
China's wealthy are not only hungry for tech and travel, but their “appetite” for high-end goods is up 20 percent, according to a recent Hurun survey. Read More
Dior and Bulgari Become Luxury’s Early Adopters of WeChat Sales
With less than 10 percent of luxury brands taking advantage of WeChat e-commerce, the two labels jumped on board with a campaign for "Chinese Valentine's Day." Read More
Luxury Fashion and Jewelry Brands Dive Into China’s Hospitality and Real Estate Sectors
Luxury brands including Bulgari, Armani, and Versace are counting on domestic Chinese tourism as they expand their high-end hotel and real estate ventures across Greater China. Read More
Gucci Pastries, Porsche Phones: Luxury Brands Expand Portfolios To Fend Off China Slowdown
Brands known for high-end bags, cars, or jewelry are increasingly putting their names on a wide range of new ventures in China as they search for the next big source of growth. Read More
