bulgari

The luxury brand boutique concept imagines a demographic of travelers who see themselves first as luxury consumers. If that’s true anywhere, it’s in China. Read More

From pop-up shops to branching off into new categories, brands are innovating in the hospitality space to reach their target consumer. Read More

From private studios to luxurious yachts, gorgeous rooftop gardens to abandoned factories, tech startups are helping luxury brands find the perfect spots for their events. Read More

A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More

Hermès launched its very first WeChat pop-up store to sell Apple Watch recently, further signaling its ambition to go digital in China. Read More

This nifty chart explains the hierarchy of luxury brands through a comparison that almost everyone in China understands deeply: classroom culture. Read More

Today on social media, Chinese consumers are talking about a live-streaming host who robbed a jewelry store and Kris Wu's new advisory role with a streetwear brand. Read More

In line with China's wealthy consumers demanding that brands deliver luxury lifestyles, Bulgari is set to open its first luxury hotel in mainland China on September 27. Read More

Here are five smartwatches that show how luxury brands are putting their own spin on the product to make it stand out in the market. Read More

From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More