buick
Buicks Are the New BMWs According to US Car Makers in China
Strong sales in China have inspired Cadillac, Lincoln and Buick to try pushing into the luxury segment. Their success will depend in large part on the popularity of high-end SUVs. Read More
U.S. Automakers Reinvent Premium ‘Grandpa’ Brands for China
With an eye on the Chinese upper-middle class, American auto brands like Lincoln and Cadillac hope to rival German giants in China's premium auto segment. Read More
Montblanc “Bridge Of Love” Campaign Taps China’s Young Romantics
Perhaps recognizing that Chinese fans are often willing to put a great deal of effort into online giveaways and competitions, Montblanc recently launched a Valentine's Day-themed Sina Weibo contest, "Bridge of Love." Read More
The Hottest Ride For China’s Business Elite: A Buick Minivan
In recent years, the business elite in China has been fixated on a particular Buick model that most Americans would see as a soccer mom must-have rather than a high-powered dealmaking machine: the GL8 minivan. Read More
Auto News Roundup: OnStar Service Hits 200,000, BYD Making A Splash In The US, Buick’s Safety Recall, Subaru Italy’s Mao Ad
A roundup of news from the China automobile market, which includes OnStar's reaching 200,000 subscribers, BYD's plug-in hybrid making headlines in the US, Buick's safety recall of 230,000 vehicles, and Subaru's culturally insensitive Mao advertisement. Read More-
Opel Expanding Into China’s Premium Auto Market
This week the German automaker Opel, a unit of GM, was given the nod by its parent company to begin more aggressively expanding into new markets like China and Australia. Read More -
Cadillac Looks East As Rivals Cash In On China Demand
Compared to the market share enjoyed by European rivals Audi, BMW and Mercedes-Benz in China, Cadillac still faces something of an uphill struggle. Read More -
Knowing Your Market: International Automakers Localize Product For Chinese Consumers
As automakers have shown, localized design can be the key to expanding market appeal. While most of the world's top automakers are developing smaller, more efficient models for developed markets, in China the old adage "bigger is better" has become "longer is better" for wealthier car buyers. Read More -
Mid-Range MG 6 Launches In Shanghai: Could Chinese Luxury Cars Be Far Behind?
Though 2009 has been a banner year for the Chinese auto industry, Chinese automakers themselves have had little luck significantly increasing their export figures or effecting much industry consolidation. But this may change next year. Read More
