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With The Metaverse’s Branding Dilemma, How Is Web3 Redefining Luxury Standards In Retail?
The rise of Web3 technology is impacting luxury’s approach to consumers. Jing Daily explores how this shift is influencing luxury’s playbook and redefining the industry Read More
Gucci x Yuga Labs’ NFT Pendant, Asprey x Bugatti’s Phygital Diamond Egg And More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
How Luxury Brands Survive In Times Of Acceleration And Disruption
As Web3 disrupts the world, brands will need radical solutions for how to manage the effects of aging technology while building up long-term luxury value. Read More
The Secret To Unlocking Luxury Brands’ Pricing Power
Omelets generate more value creation than cars and champagne. Why? Daniel Langer looks at how luxury brands undervalue themselves. Read More
Why Common Pricing Errors Cost Luxury Brands their Future
The value of a luxury product is not in its materials or the time it took to create it. It's driven by an intangible, yet enormous value component, its ALV. Read More
Why Expensive Luxury Brands are Often Priced Too Low
For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More
CEO Corner: Michel Parmigiani, Founder of Parmigiani Fleurier, on China: “We Are Seeing Very Positive Signs”
In an interview, the founder of Swiss watchmaker Parmigiani Fleurier shares his optimism and strategies in a trying time for the industry. Read More
From Hybrid Concepts To Jackie Chan: Beijing Auto Show’s Most Anticipated New Models
We've rounded up the highlights of new reveals slated for this year's Beijing Auto Show, including an array of new hybrids and a special Jackie Chan Lamborghini. Read More
From Zombie Bruce Lee To Keanu Reeves: China’s Top 5 Luxury Ads Of 2013
Luxury brands experimented with a range of video formats in 2013 in hopes of encouraging social media shares through sophisticated messaging. Read More
Volkswagen Enlists Keanu Reeves For Action-Packed Branded Micro-Film
The "Matrix" star is featured alongside models by Volkswagen, Audi, Bentley, Bugatti, and Lamborghini in a sponsored Chinese-language mini-film which is heavy on car chases and light on fight scenes. Read More
