brooks brothers
Building Brand Resilience in an Era of Hyperconsciousness
What preemptive measures can brands build into their creative processes to help them avoid cultural pitfalls while staying true to their brand messages? Read More
Chinese Government Delays Shandong Ruyi’s Acquisition Spree
The completion of Shandong Ruyi's acquisition of an Israeli company has been delayed due to slower-than-expected Chinese government approval. Read More
6 Expert Tips for Picking the Right Chinese Influencer for Your Luxury Brand
Panelists at "Cross-Border Retail Growth Powered by Omni-Channel Technology" discussed what brands need to know about partnering with influencers in China. Read More
Brooks Brothers Pushes Presentation, not Product, in Shanghai
Speaking to Jing Daily in Shanghai, Global Chairman and CEO Claudio Del Vecchio told us he believed in the brand, but not the way it was previously being presented in China. Read More
Brooks Brothers Broadens Preppy Presence Online and Offline in China
With a newly announced joint venture, iconic American label Brooks Brothers plots its China expansion through brick-and-mortar and e-commerce channels. Read More
