british airways
How Splurging Chinese Students Spell Big Bucks for Luxury Brands
Chinese overseas students, who are increasingly wealthy and keener to splash and spend their (parents’) cash, represent a huge opportunity for brands. Read More
Campaign Spotlight: British Airways Offers Poignant Look at Chinese Students Abroad
To introduce its new Chinese flight attendants, British Airways gives a Chengdu couple a chance to visit their daughter studying abroad in the UK. Read More
