brilliance
Will BMW’s Zinoro Gain Traction For Electric Cars In China?
BMW's new all-electric China sub-brand just revealed its first model at the Guangzhou Auto Show, but the electric vehicle market has several obstacles to overcome in China. Read More
Is BMW Caught In China’s Bad PR Crosshairs?
BMW just announced a recall of its 5-series model suspiciously soon after government criticism of its environmental and pricing policies, prompting questions of whether the company is the newest recipient… Read More
BMW’s First Sub-Brand Model Spotted In China
A heavily camouflaged car model resembling BMW's X1 has recently been sighted cruising the streets in China, and is believed to be the first model produced by BMW's new China… Read More-
BMW Executive Says New China Sub-Brand Could Be Exported
After a March report that BMW will be teaming up with its longtime China joint venture partner Brilliance to create a domestic sub-brand, it is rumored that the company intends… Read More -
BMW Shows Artsy Side For Fifth Annual “China Culture Journey”
Held in collaboration with China's National Academy of Arts, this month the German automaker BMW and its Chinese JV Partner, Brilliance Auto, are showing their cultural side with the fifth… Read More -
Geely’s Biggest Challenge: Selling Made-In-China Volvos In America, Or In China?
Once the dust settles, Ford hands over the reins to Geely, and the first "Made-in-China" Volvos roll off the assembly line, what obstacles should Geely expect to encounter from consumers… Read More 
Guangzhou Auto Show: Will Chinese Luxury Cars Have Their Coming-Out Party?
The shift in auto industry momentum towards China and other emerging markets will be very much on display next week, as the 7th annual Guangzhou Auto Show kicks off in… Read More
