brands

“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More

The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More

Luxury is sparse on a new list of the top 100 Chinese brands, but there are several key strategies brands can take to gain a competitive edge (and they're not bad suggestions for foreign brands either). Read More

Lane Crawford President Andrew Keith discusses mainland Chinese fashionistas' shifting preferences toward niche labels and unique looks. Read More

Spreading rapidly throughout China from its home base of Hangzhou over the course of the 1990s, in recent years JNBY has been focused on international expansion. Read More

Product placement in Chinese television shows and films is becoming more overt and moving beyond the occasional soda can and further up the value chain, particularly as project budgets (and the number of middle-class viewers) rise. Read More

A roundup of Jing Daily posts looking at some of China's up-and-coming domestic brands. Read More

Although footwear brand Feiyue is no longer Chinese-owned, having been purchased in 2006 by a French group, it remains one of China's most iconic brands. Read More

Although foreign luxury brands still reign supreme in the China market, there are indications that things are starting to change, gradually, as home-grown Chinese brands start to make more of an impact in the domestic market. Read More

LVMH Moët Hennessy • Louis Vuitton S.A., the mighty global juggernaut, has had a bit of a rough year in the traditionally reliable markets of North America, Japan and Europe. Read More