brands
Can Anti-KOL Guo Laoshi Help Luxury Brands In China?
The brash and unconventional KOL known as Guo Laoshi is trending amongst Gen Zers, but should luxury brands really consider working with her? Read More
Creating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
Live-streaming Scams & Struggles in China
The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More
5 Ways China’s Luxury Brands Can Get Ahead In The Game
Luxury is sparse on a new list of the top 100 Chinese brands, but there are several key strategies brands can take to gain a competitive edge (and they're not… Read More
China’s Luxury Consumers Search For ‘Sense Of Discovery’
Lane Crawford President Andrew Keith discusses mainland Chinese fashionistas' shifting preferences toward niche labels and unique looks. Read More
Jing Daily Q&A: JNBY, China’s International Fashion Pioneer
Spreading rapidly throughout China from its home base of Hangzhou over the course of the 1990s, in recent years JNBY has been focused on international expansion. Read More
Product Placement: China’s New, Controversial Frontier For High-End Marketing
Product placement in Chinese television shows and films is becoming more overt and moving beyond the occasional soda can and further up the value chain, particularly as project budgets (and… Read More-
Jing Daily Roundup: Chinese Brands And Their Prospects For Success
A roundup of Jing Daily posts looking at some of China's up-and-coming domestic brands. Read More -
Retro Chinese Brand Feiyue Collaborates On Limited Edition Steph.Cop Sneaker
Although footwear brand Feiyue is no longer Chinese-owned, having been purchased in 2006 by a French group, it remains one of China's most iconic brands. Read More -
China Fertile Ground For Domestic Luxury Brands
Although foreign luxury brands still reign supreme in the China market, there are indications that things are starting to change, gradually, as home-grown Chinese brands start to make more of… Read More
