branding
China’s Luxury Ad Budgets Plunge To ‘Single-Digit’ Growth For 2014
Top China ad executives predict to see a lot of business in the coming year, but luxury brands are scaling back. Read More
Why Revlon And Garnier Bailed On China’s Beauty Boom
China's cosmetics industry grew by an estimated 10 percent in 2013, but the two brands still announced that they would be packing their bags. Read More
Fan Bingbing’s Potent ‘Star Effect’ Worth $74 Million On Taobao
The actress's skyrocketing fame has made her a lucrative brand ambassador for many luxury labels. Read More
Christmas Catches On In China As Stylish Retail Holiday
As the Western holiday gets bigger in China, luxury brands are jumping at the marketing opportunities. Read More
5 Ways China’s Luxury Brands Can Get Ahead In The Game
Luxury is sparse on a new list of the top 100 Chinese brands, but there are several key strategies brands can take to gain a competitive edge (and they're not… Read More
From Handbags To Pearls, Auspicious Number 8 Reigns Supreme In 2013
In a demonstration of Chinese culture-specific marketing, several luxury brands came up with creative numerology-based campaigns over the past year. Read More
Ferragamo Bets Big On China’s Rapid Second-Tier Growth
The Italian luxury brand's CEO believes that Beijing and Shanghai have been "overestimated" in terms of growth potential, but is pleased with the company's lower-tier expansion plan. Read More
How Can Global Sportswear Brands Race Ahead In China?
This week's Thoughtful China talks to Adidas Greater China's VP for sport performance to find out what trends are shaping China's sportswear market. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing campaigns in China through November 23, featuring Harper’s Bazaar, La Roche-Posay, Garnier, Diesel, and Infiniti. Read More
How Brands Can Leverage Celebrity Endorsements In China
This week's "Thoughtful China" interviews several experts on branding with celebrities in the China market, as well as Arrow star Stephen Amell on his firsthand experience in the country. Read More
