branding
Why Brands Can’t Ignore China’s ‘Silver Generation’
According to China marketing experts, brands are missing "one of the biggest marketing opportunities of the 21st century" by focusing only on China's younger consumers. Read More
How Small Foreign Businesses Can Build Their Brand In China
Small and medium foreign enterprises have their work cut out for them when it comes to breaking into China's rapidly evolving consumer market. Read More
How Luxury Can Reach China’s Post-90s Generation
A new Thoughtful China video talks to the Greater China CEO of Karl Lagerfeld and several other China marketing experts on how to sell luxury to China's younger generation. Read More
Maybelline Enlists Male ‘Pop Idol’ Effect To Sell Women’s Beauty In China
In a bold new China marketing move, the beauty brand features Taiwanese star Ko Chen-tung as its first male spokesperson for a women's product. Read More
5 Vital Facts Brands Need To Know About China’s Online Shoppers
With brands preparing for a projected 730 million internet users in China by 2016, a new report takes a detailed look at Chinese consumers' online habits. Read More
Digital Luxury Group Acquires Luxury Society
“Luxury brands, retailers and financial institutions are in need of actionable insights allowing them to make the right decisions and improve their competitiveness,” says Digital Luxury Group's CEO on the… Read More
Are TV Ads Still Relevant In China?
In an era of free downloads, social media, and mobile content, experts are asking if old-fashioned television is still an effective marketing platform. Read More
Chinese Brands Shed ‘Cheap’ Stereotype At Rapid Pace
A new survey finds that "made in China" is taking on a whole new meaning faster than anyone had imagined. Read More
Why Localization Is Vital To Chinese Luxury Marketing
When it comes to global digital campaigns, one expert says that simply translating from English isn't enough to resonate with Chinese consumers. Read More
How To Leverage China’s Online Video KOLs For Powerful Branded Content
Top China digital marketing experts discuss how user-generated content can be highly effective for a successful video marketing campaign. Read More
