branding

Luxury is sparse on a new list of the top 100 Chinese brands, but there are several key strategies brands can take to gain a competitive edge (and they're not bad suggestions for foreign brands either). Read More

In a demonstration of Chinese culture-specific marketing, several luxury brands came up with creative numerology-based campaigns over the past year. Read More

The Italian luxury brand's CEO believes that Beijing and Shanghai have been "overestimated" in terms of growth potential, but is pleased with the company's lower-tier expansion plan. Read More

This week's Thoughtful China talks to Adidas Greater China's VP for sport performance to find out what trends are shaping China's sportswear market. Read More

A roundup of recent and ongoing campaigns in China through November 23, featuring Harper’s Bazaar, La Roche-Posay, Garnier, Diesel, and Infiniti. Read More

This week's "Thoughtful China" interviews several experts on branding with celebrities in the China market, as well as Arrow star Stephen Amell on his firsthand experience in the country. Read More

A survey of the world's top luxury brand CEOs finds that Chinese customers are still expected to be a major contributor to growth for the foreseeable future. Read More

Join us on November 14 for an information-packed seminar on both domestic and global strategies for winning the Chinese luxury consumer. Registration is now open! Read More

Because Golden Week is one of the most important shopping times of the year in China, a new report argues that brands need to make sure their marketing rises above the noise. Read More

This week, Thoughtful China interviews Sandy Thompson of Young & Rubicam, who discusses the ways in which the consumer habits of China's growing middle class are rapidly transforming. Read More