branding
5 Vital Facts Brands Need To Know About China’s Online Shoppers
With brands preparing for a projected 730 million internet users in China by 2016, a new report takes a detailed look at Chinese consumers' online habits. Read More
Digital Luxury Group Acquires Luxury Society
“Luxury brands, retailers and financial institutions are in need of actionable insights allowing them to make the right decisions and improve their competitiveness,” says Digital Luxury Group's CEO on the… Read More
Are TV Ads Still Relevant In China?
In an era of free downloads, social media, and mobile content, experts are asking if old-fashioned television is still an effective marketing platform. Read More
Chinese Brands Shed ‘Cheap’ Stereotype At Rapid Pace
A new survey finds that "made in China" is taking on a whole new meaning faster than anyone had imagined. Read More
Why Localization Is Vital To Chinese Luxury Marketing
When it comes to global digital campaigns, one expert says that simply translating from English isn't enough to resonate with Chinese consumers. Read More
How To Leverage China’s Online Video KOLs For Powerful Branded Content
Top China digital marketing experts discuss how user-generated content can be highly effective for a successful video marketing campaign. Read More
China’s (Second) Valentine’s Day Feels The Love From Luxury Marketers
Valentine's Day may be on February 14, but it's only one of two love holidays luxury brands are able to celebrate in China. Read More
What Makes Online Luxury Video Campaigns Go Viral In China?
In a new interview, marketing expert Laurence Lim-Dally discusses the strategies behind video campaigns by Qeelin and Johnnie Walker in China. Read More
Global Luxury Retailers Gear Up For Chinese New Year Shoppers
Bergdorf Goodman, Bloomingdale's, and many more department stores have created elaborate Chinese New Year campaigns in preparation for an influx of holiday visitors. Read More
How Can Brands Determine Digital Marketing ROI In China?
As ad budgets increasingly shift online in China, digital marketing agencies must strive to keep up with the latest technology in calculating success rates for clients. Read More
