branding
Interview: Creative Capital Founder Stresses Brands in China Need to ‘Find the Right People’
The brains behind Shanghai's Creative Capital agency tells Jing Daily that it's a relevant story rather than a famous name that is the key to survival for luxury brands in… Read More
This Hong Kong Startup Wants to Make Eating Bugs the Next Big Thing for Health-Conscious Foodies
The creator of startup Livin Farms talks to Jing Daily about introducing its sustainable mealworm harvesting kit to the China market. Read More
Geometry Global’s CCO Jon Hamm on Why Brands Should Influence How Consumers Act, Not How They Think
The chief creative officer of Geometry Global, the world's largest activation agency, discusses how to influence buying decisions in a hyper-connected world. Read More
What Luxury Brands Can Learn From Baijiu’s Anti-Corruption Comeback
China's anti-graft campaign is still going strong, but baijiu sales are on the rebound thanks to several key adjustments brands have been making. Read More
Why Brand Authenticity Is More Than Just A Buzzword For Chinese Consumers
When it comes to earning Chinese consumers' trust, it's crucial that brands engage them "in a much more open, honest, and mutually respectful conversation." Read More
How China’s Love For Gaming Can Boost Brand Engagement
China is one of the world's largest markets for online and mobile gaming, which means that there are big marketing opportunities for brands that understand how to reach users. Read More
Why Brands Can’t Ignore China’s ‘Silver Generation’
According to China marketing experts, brands are missing "one of the biggest marketing opportunities of the 21st century" by focusing only on China's younger consumers. Read More
How Small Foreign Businesses Can Build Their Brand In China
Small and medium foreign enterprises have their work cut out for them when it comes to breaking into China's rapidly evolving consumer market. Read More
How Luxury Can Reach China’s Post-90s Generation
A new Thoughtful China video talks to the Greater China CEO of Karl Lagerfeld and several other China marketing experts on how to sell luxury to China's younger generation. Read More
Maybelline Enlists Male ‘Pop Idol’ Effect To Sell Women’s Beauty In China
In a bold new China marketing move, the beauty brand features Taiwanese star Ko Chen-tung as its first male spokesperson for a women's product. Read More
