branding

When it comes to global digital campaigns, one expert says that simply translating from English isn't enough to resonate with Chinese consumers. Read More

Top China digital marketing experts discuss how user-generated content can be highly effective for a successful video marketing campaign. Read More

Valentine's Day may be on February 14, but it's only one of two love holidays luxury brands are able to celebrate in China. Read More

In a new interview, marketing expert Laurence Lim-Dally discusses the strategies behind video campaigns by Qeelin and Johnnie Walker in China. Read More

Bergdorf Goodman, Bloomingdale's, and many more department stores have created elaborate Chinese New Year campaigns in preparation for an influx of holiday visitors. Read More

As ad budgets increasingly shift online in China, digital marketing agencies must strive to keep up with the latest technology in calculating success rates for clients. Read More

Top China ad executives predict to see a lot of business in the coming year, but luxury brands are scaling back. Read More

China's cosmetics industry grew by an estimated 10 percent in 2013, but the two brands still announced that they would be packing their bags. Read More

The actress's skyrocketing fame has made her a lucrative brand ambassador for many luxury labels. Read More

As the Western holiday gets bigger in China, luxury brands are jumping at the marketing opportunities. Read More