branding
10 Chinese Photo-Sharing Apps Luxury Marketers Need to Know
Brands seeking to reach Chinese users have at their disposal a vast range of photo- and video-sharing social apps competing for a market share of selfie-loving youth. Read More
Op-Ed | Chinese Consumers and Logos: an Endless Love Story?
The debate as to whether visible logos on luxury products is appealing to affluent Chinese consumers is no longer a black and white issue for brands. Read More
WeChat Campaign Spotlight: Montblanc Gives Chinese Fans a Digital History Lesson
In an elaborately designed digital campaign, luxury pen maker Montblanc tests the tastes of its WeChat followers with an interactive post on the Rouge et Noir heritage fountain pen. Read More
From Paul Smith Lunch to Tesla Tea: China’s Hotels Join Forces with Luxury Labels
Luxury fashion, perfume, and even car brands are linking up with five-star hotels across China for mutually beneficial branding activities. Read More
Interview: Creative Capital Founder Stresses Brands in China Need to ‘Find the Right People’
The brains behind Shanghai's Creative Capital agency tells Jing Daily that it's a relevant story rather than a famous name that is the key to survival for luxury brands in… Read More
This Hong Kong Startup Wants to Make Eating Bugs the Next Big Thing for Health-Conscious Foodies
The creator of startup Livin Farms talks to Jing Daily about introducing its sustainable mealworm harvesting kit to the China market. Read More
Geometry Global’s CCO Jon Hamm on Why Brands Should Influence How Consumers Act, Not How They Think
The chief creative officer of Geometry Global, the world's largest activation agency, discusses how to influence buying decisions in a hyper-connected world. Read More
What Luxury Brands Can Learn From Baijiu’s Anti-Corruption Comeback
China's anti-graft campaign is still going strong, but baijiu sales are on the rebound thanks to several key adjustments brands have been making. Read More
Why Brand Authenticity Is More Than Just A Buzzword For Chinese Consumers
When it comes to earning Chinese consumers' trust, it's crucial that brands engage them "in a much more open, honest, and mutually respectful conversation." Read More
How China’s Love For Gaming Can Boost Brand Engagement
China is one of the world's largest markets for online and mobile gaming, which means that there are big marketing opportunities for brands that understand how to reach users. Read More
