branding

NUO has doubled its number of hotels in the capital in another step toward its global ambitions. Read More

New online tool ParkLU gives marketers a guide to China's social media users with big influence. Read More

Brands seeking to reach Chinese users have at their disposal a vast range of photo- and video-sharing social apps competing for a market share of selfie-loving youth. Read More

The debate as to whether visible logos on luxury products is appealing to affluent Chinese consumers is no longer a black and white issue for brands. Read More

In an elaborately designed digital campaign, luxury pen maker Montblanc tests the tastes of its WeChat followers with an interactive post on the Rouge et Noir heritage fountain pen. Read More

Luxury fashion, perfume, and even car brands are linking up with five-star hotels across China for mutually beneficial branding activities. Read More

The brains behind Shanghai's Creative Capital agency tells Jing Daily that it's a relevant story rather than a famous name that is the key to survival for luxury brands in China. Read More

The creator of startup Livin Farms talks to Jing Daily about introducing its sustainable mealworm harvesting kit to the China market. Read More

The chief creative officer of Geometry Global, the world's largest activation agency, discusses how to influence buying decisions in a hyper-connected world. Read More

China's anti-graft campaign is still going strong, but baijiu sales are on the rebound thanks to several key adjustments brands have been making. Read More