branding
Mulberry’s New Marketing Approach in China Might Not Be Enough
The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More
Luxury Brand Hierarchy Explained by China’s New Hit Drama
Chinese TV drama series “Nothing but Thirty” went viral on social media, proving how Hermès secured the top of the luxury brand hierarchy. Read More
Douyin Beauty Industry Report
The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More
Local Versus Global: How to Preserve Brand DNA and Still be Successful in China
The lack of a compelling global brand DNA and relevant positioning is a fundamental hurdle for many Western brands to succeed in China. Read More
Why Chinese Consumers’ Growing Individualism Is a Challenge
Chinese consumers, with their rising incomes and fickle behavior, were the subject of a panel debate at Shanghai's Brand Summit China. Read More
The Top 3 Luxury Fashion Campaigns on WeChat Last Week
The editors of Jing Daily choose their top 3 favorite articles on WeChat last week, which include campaigns from Tod's, Valentino and Gucci. Read More
The Top 10 WeChat Articles on Luxury Fashion in May
The editors of Jing Daily checked out the top 50 most-read luxury fashion articles on WeChat and picked our top 10 to show brands what's working well. Read More
The Game of Naming Luxury Brands in China
Brands are often faced with the challenge of choosing an official Chinese name. But why is it necessary to have one in the first place? Read More
Gucci Takes Its Chinese Fans Beyond Fashion and into the Creative World of Alessandro Michele
'A Magazine Curated By' has brought an exhibition to Beijing, and it's a hit with China's social media savvy millennials. Read More
Embracing the Power of User Generated Content
Turning the tables so that users are generating content can be a valuable way for luxury brands to engage with consumers while also gaining insight to their preferences. Read More
