branding
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The Top 10 WeChat Articles on Luxury Fashion in May
The editors of Jing Daily checked out the top 50 most-read luxury fashion articles on WeChat and picked our top 10 to show brands what's working well. Read More -
The Game of Naming Luxury Brands in China
Brands are often faced with the challenge of choosing an official Chinese name. But why is it necessary to have one in the first place? Read More -
Gucci Takes Its Chinese Fans Beyond Fashion and into the Creative World of Alessandro Michele
'A Magazine Curated By' has brought an exhibition to Beijing, and it's a hit with China's social media savvy millennials. Read More -
Embracing the Power of User Generated Content
Turning the tables so that users are generating content can be a valuable way for luxury brands to engage with consumers while also gaining insight to their preferences. Read More -
KAWS: Bridging the Gap Between Luxury and China’s Aspiring Youth
The New York-based artist's luxury collaborations are drawing in new audiences in the West—are Chinese millennials next? Read More -
Brand Zone and Beyond: Tips for Navigating China’s Search and Social Platforms
At the recent LUISAVIAROMA 3rd Fashion & Technology Summit, Hannes Ben and Sissi Johnson discussed how tools like Brand Zone and "Fan Top Ads" can help luxury brands reach the right audiences in China. Read More -
Vivienne Westwood, K11 Team Up With Chinese Contemporary Artists to Get Consumers Thinking About Climate Change
As the British designer store plans to open more stores on the mainland, it’s making its mark in Shanghai’s green-focused mall. Read More -
State-Owned Beijing Tourism Group’s NUO Hotel Brand Replaces Raffles Beijing
NUO has doubled its number of hotels in the capital in another step toward its global ambitions. Read More -
KOL Marketplace ParkLU Aims to Take the Guesswork Out of Working with Chinese Influencers
New online tool ParkLU gives marketers a guide to China's social media users with big influence. Read More -
10 Chinese Photo-Sharing Apps Luxury Marketers Need to Know
Brands seeking to reach Chinese users have at their disposal a vast range of photo- and video-sharing social apps competing for a market share of selfie-loving youth. Read More
