branding

The lack of a compelling global brand DNA and relevant positioning is a fundamental hurdle for many Western brands to succeed in China. Read More

Chinese consumers, with their rising incomes and fickle behavior, were the subject of a panel debate at Shanghai's Brand Summit China. Read More

The editors of Jing Daily choose their top 3 favorite articles on WeChat last week, which include campaigns from Tod's, Valentino and Gucci. Read More

The editors of Jing Daily checked out the top 50 most-read luxury fashion articles on WeChat and picked our top 10 to show brands what's working well. Read More

Brands are often faced with the challenge of choosing an official Chinese name. But why is it necessary to have one in the first place? Read More

'A Magazine Curated By' has brought an exhibition to Beijing, and it's a hit with China's social media savvy millennials. Read More

Turning the tables so that users are generating content can be a valuable way for luxury brands to engage with consumers while also gaining insight to their preferences. Read More

The New York-based artist's luxury collaborations are drawing in new audiences in the West—are Chinese millennials next? Read More

At the recent LUISAVIAROMA 3rd Fashion & Technology Summit, Hannes Ben and Sissi Johnson discussed how tools like Brand Zone and "Fan Top Ads" can help luxury brands reach the right audiences in China. Read More

As the British designer store plans to open more stores on the mainland, it’s making its mark in Shanghai’s green-focused mall. Read More