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branding

  • Marketing & Branding

    Mulberry’s New Marketing Approach in China Might Not Be Enough

    Avery Booker  |   Share
    The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More
  • Trending

    Luxury Brand Hierarchy Explained by China’s New Hit Drama

    Chenyue Fu  |   Share
    Chinese TV drama series “Nothing but Thirty” went viral on social media, proving how Hermès secured the top of the luxury brand hierarchy. Read More
  • Marketing & Branding

    Douyin Beauty Industry Report

    Tingyi Chen  |   Share
    The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More
  • The Future of Luxury

    Local Versus Global: How to Preserve Brand DNA and Still be Successful in China

    Daniel Langer  |   Share
    The lack of a compelling global brand DNA and relevant positioning is a fundamental hurdle for many Western brands to succeed in China. Read More
  • CEO Corner

    Why Chinese Consumers’ Growing Individualism Is a Challenge

    Soon Chen Kang  |   Share
    Chinese consumers, with their rising incomes and fickle behavior, were the subject of a panel debate at Shanghai's Brand Summit China. Read More
  • Creative

    The Top 3 Luxury Fashion Campaigns on WeChat Last Week

    Ruonan Zheng  |   Share
    The editors of Jing Daily choose their top 3 favorite articles on WeChat last week, which include campaigns from Tod's, Valentino and Gucci. Read More
  • Marketing & Branding

    The Top 10 WeChat Articles on Luxury Fashion in May

    Ruonan Zheng  |   Share
    The editors of Jing Daily checked out the top 50 most-read luxury fashion articles on WeChat and picked our top 10 to show brands what's working well. Read More
  • Marketing & Branding

    The Game of Naming Luxury Brands in China

    Yiling Pan  |   Share
    Brands are often faced with the challenge of choosing an official Chinese name. But why is it necessary to have one in the first place? Read More
  • Marketing & Branding

    Gucci Takes Its Chinese Fans Beyond Fashion and into the Creative World of Alessandro Michele

    Jessica Rapp  |   Share
    'A Magazine Curated By' has brought an exhibition to Beijing, and it's a hit with China's social media savvy millennials. Read More
  • Tech

    Embracing the Power of User Generated Content

    Rémi Blanchard  |   Share
    Turning the tables so that users are generating content can be a valuable way for luxury brands to engage with consumers while also gaining insight to their preferences. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/21/2021

Index LevelDaily Change% Change
308.95$1.270.41%
LVMHKeringRichemont
+$0+$0+$0
View Index

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