branding strategy
Luxury Recalibrated: Three Actions Points For Brands In 2023
As we enter a new phase of uncertainty and volatility, getting back to the basics will be key to strengthening the equity of your brand in 2023. Read More
FERRAGAMO Renamed And Renewed: First Results Of The Brand Rejuvenation Strategy Have Emerged
The storied Italian label has debuted a new name and logo. The strategy is to reach Gen Z and millennials — spearheaded by rising star Maximilian Davis. Read More
Luxury Is Love: 3 Implications for Luxury Brands to Be Successful in China
To truly succeed in China, luxury brands need to inspire their customers and get them to fall in love with the products and brand image. Read More
4 Smarter Ways Luxury Brands Are Offering Custom Designs
Exclusivity has always been a core tenant of luxury. However, luxury brands are struggling to find the balance between sales and individualism. Read More
