brand
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
The Former Vogue China Editor With a Hit “Tablescaping” Business
Faced with the daily stresses of fast-paced life in modern China, many high net-worth individuals are developing hobbies that enrich and relax their lives. Read More
Old Lyric: A Shanghai Pioneer Of ‘Timeless’ Vintage
High-end secondhand boutique Old Lyric hopes to help the allure of vintage catch on in Shanghai. Read More
Luxury Interactive 2013
The event brings together luxury brand marketing and ecommerce executives, innovators and thought leaders, who offer insights and solutions for the most pressing issues facing the industry. Read More
10 Minutes With…Twin Horizon, Purveyors Of Shanghai Street Style
Launched last year, the Shanghai street-style label and creative house Twin Horizon has quickly developed a reputation for keeping fashion fresh and authentic, with hand-drawn artistic statements that push the… Read More
China Brand Spotlight: Shanghai Trio
Founded in 1998 by French expat Virginie Fournier, the Shanghai-based accessories and apparel brand Shanghai Trio has made a name for itself by combining traditional Chinese and modern Western design. Read More
New York Fashion Week Q&A: VLOV Qingqing Wu
At New York Fashion Week, Jing Daily caught up with Qingqing Wu to discuss his brand, the challenges it faces tapping into a global market, and what male shoppers are… Read More
Bang & Olufsen Taps Jackie Chan To Woo China’s Middle Class
In its first major attempt at making overtures to the Chinese consumer, Bang & Olufsen has turned to a technique employed by so many brands before it: When in doubt,… Read More
Eying Mainland China, Balmain Debuts In Hong Kong
Previously sold only at Lane Crawford, Joyce and Swank, recently the Parisian fashion label Balmain unveiled its first dedicated boutique in Hong Kong. Read More
