brand values
Authenticity, Human-Centricity, And Net-Positivity: Learnings From The First Pepperdine Disruptive Luxury Symposium
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Read More
Why Do Luxury Brands Misunderstand Gen Z in China?
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Read More
3 Reasons ‘Purpose’ Is Today’s Hot New Marketing Trend
Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Read More
The Patagonia Paradox & How Luxury Can Learn About Purpose
Luxury brands are selling highly-priced products that don’t necessarily last. Now, it’s time for a rethink, decades after Patagonia set an example. Read More
In 2018, Brand Value for Chanel, Dior, Hermès Climbed on China Buying
The luxury brands in the Brand Finance Global 500 2019 have seen overall growth in their brand values, largely due to the expenditure in the Chinese market. Read More
