brand strategy
The 3 Essential Luxury Strategies For 2021
2021 will be a critical year for luxury, and brands that aren’t preparing for a shift towards Gen-Z preferences will risk losing long-term relevancy. Read More
The One Thing Luxury Brands Must Do In Times Of Uncertainty
In times of uncertainty, consumers focus more on value, but the mistake brands make is confusing value-seeking with wanting better prices. Read More
This Psychological Response Will Make Or Break Your Luxury Brand
A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Read More
Year of the Pig: What to Expect from the Chinese Luxury Market?
Do you manage your brand in the right way to be relevant to your consumers? And do you excel on all criteria that drive extreme value? Read More
