brand strategy on Wechat

Marketing
Be Data-Smart: How to Avoid Fake KOLs
Miranda Tan | Share
Chinese social media platforms are full of fake KOLs, accounts, and comments. How should brands avoid wasting money when engaging with KOLs in China? Read More
Marketing
The Top 6 Misconceptions Luxury Brands Have About WeChat
Ruonan Zheng | Share
Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
257.37	+$1.27	0.5%

Be Data-Smart: How to Avoid Fake KOLs

The Top 6 Misconceptions Luxury Brands Have About WeChat

Your China Cheat Sheet