Brand storytelling
The New Digital Playbook For Luxury In 2021
COVID-19 brought dramatic losses to the luxury market, hastening a massive digital shift. But many brands are still unprepared for today’s digital reality. Read More
Radical Customer-Centricity Will Be Critical For Luxury Brands In 2021
For luxury brands, just providing excellent service is not enough anymore. Today, they must turn their service experiences into competitive advantages. Read More
The 3 Essential Luxury Strategies For 2021
2021 will be a critical year for luxury, and brands that aren’t preparing for a shift towards Gen-Z preferences will risk losing long-term relevancy. Read More
In A Digital World, First Impressions Can Make Or Break A Luxury Brand
If a luxury brand makes a poor impression upon first sight, it might never convince a customer to buy what it is selling. Read More
Why The Future Of Luxury Is Not All Online (Yet)
With the launch of Amazon’s new luxury platform and the Farfetch, Alibaba and Richemont partnership, one might think brick and mortar is dead. Think again. Read More
Why Many Western Luxury Brands Can’t Connect With Chinese Customers
The economic gap between China and the West is dramatically widening, yet most brands still need to master the basics of being successful there. Read More
The One Thing Luxury Brands Must Do In Times Of Uncertainty
In times of uncertainty, consumers focus more on value, but the mistake brands make is confusing value-seeking with wanting better prices. Read More
Why Luxury Brands Are Desperate For Digital Desire
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More
Why Luxury Brands Are Failing in China Post-COVID-19
Most luxury brands have faced challenges and disruptions from the ongoing COVID-19 crisis. But, in many cases, most of their problems are homemade. Read More
3 Critical Steps Luxury Brands Must Take To Rebound From COVID-19
COVID-19 has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience. Read More
