Brand storytelling

For luxury brands, an action that doesn’t lead to an advantage isn’t simply inaction — it’s a negative action. In an era of disruption, urgency is needed. Read More

So you think the luxury market is challenging now? Just wait until the year 2030 when Gen Zers become the largest spending group in the world. Read More

People want luxury products because they crave social status, right? Actually, there are other, hidden reasons that are just as important to consumers. Read More

Luxury brands must become important to young consumers these days, and the only way to do that is by having a convincing brand story. Read More