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Brand storytelling

  • The Future of Luxury

    Why Do Luxury Brands Misunderstand Gen Z in China?

    Daniel Langer  |   Share
    Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Read More
  • The Future of Luxury

    Why Wrong Pricing and Promotions Destroy Luxury

    Daniel Langer  |   Share
    Wrong pricing and promotions are the most certain way to destroy a luxury brand. Yet, many brands resort to short-term sales spikes. Why? Read More
  • The Future of Luxury

    Why NFTs Are the Next Mega Segment in Luxury

    Daniel Langer  |   Share
    The emerging NFT sector has particularities that make it likely to become the next mega luxury segment. Given this, storytelling is the name of the game. Read More
  • The Future of Luxury

    The Metaverse Brings a New Sense of Urgency to Luxury

    Daniel Langer  |   Share
    When the digital transformation happened, luxury brands were slow to embrace the change. Why are they making the same mistake again? Read More
  • Companies

    How Chinese Down-Jacket Brand Bosideng Is Winning at Global Expansion

    Arnold Ma  |   Share
    Bosideng, the largest down-clothing brand in China, is growing globally. But can it become one of the top international brands in its field? Read More
  • The Future of Luxury

    How Lifestyle Changes Affect Luxury Brands

    Daniel Langer  |   Share
    Look at how our lives are changing and impacting the luxury product categories we use — it will tell you the future of luxury. Read More
  • The Future of Luxury

    What Can Luxury Brands Learn About Storytelling From Gucci?

    Daniel Langer  |   Share
    Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again? Read More
  • The Future of Luxury

    How Louis Vuitton, Nike & Sotheby’s Tamed the Metaverse

    Daniel Langer  |   Share
    The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike, and Sotheby’s have this figured out. Read More
  • The Future of Luxury

    When Disruption Collides: Gen Z and the Metaverse

    Daniel Langer  |   Share
    Two major disruptors — Gen Zers and the metaverse — are changing the way luxury brands connect with their customers. That starts with the brand story. Read More
  • The Future of Luxury

    Many Luxury Brands Shouldn’t Panic About 2022. They Should Be In Shock

    Daniel Langer  |   Share
    The luxury industry is undergoing its most significant changes ever, and in 2022, many forces will align to alter it for good. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 06/28/2022

Index LevelDaily Change% Change
233.13-$3.00-1.27%
LVMHKeringRichemont
+$0.57-$0.45+$0.11
View Index

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