Brand storytelling
The One Thing Luxury Brands Must Do In Times Of Uncertainty
In times of uncertainty, consumers focus more on value, but the mistake brands make is confusing value-seeking with wanting better prices. Read More
Why Luxury Brands Are Desperate For Digital Desire
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More
Why Luxury Brands Are Failing in China Post-COVID-19
Most luxury brands have faced challenges and disruptions from the ongoing COVID-19 crisis. But, in many cases, most of their problems are homemade. Read More
3 Critical Steps Luxury Brands Must Take To Rebound From COVID-19
COVID-19 has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience. Read More
Why Poor Service Will Destroy Your Luxury Brand
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Read More
COVID-19 Hits Brands Worst if They Have a Precondition, a Stark Warning from the Downfall of DVF
The sudden collapse of DVF is a serious warning for other global luxury brands with a precondition. If you fear that your brand is among them, take action. Read More
European Consumers Are Buying Less American Brands. What Does This Mean For America?
In a crowded retail environment, a brand’s origin is an important differentiator. How can the US change its brand story to attract more European consumers? Read More
Why Burberry’s Problems Should Scare All Luxury Brands
Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Read More
Why Digital Mastery Is The Only Option For Today’s Luxury Brands
Luxury brands must focus on digital mastery today to create extreme value for customers because the world will move on with or without them. Read More
Will Your Brand Survive The Chinese Decade?
By 2030, China could account for as much as 50 percent of the global luxury market. In other words: We are now entering the Chinese Decade. Read More
