Brand storytelling
50% of Luxury Brands Will Disappear By 2030. What Are The Key Risks?
Do you have a true story and clarity about which emotions you evoke in your clients? If not, you could become one of the luxury brands that disappear. Read More
Answering Luxury’s Most Pressing Questions On Pricing
In our second edition of the Jing Daily x Équité webinar series, Daniel Langer breaks down extreme value creation and pricing in the metaverse. Read More
Jing x Équité Webinar Answers Luxury’s Burning Questions On The Metaverse
Is the metaverse a sustainable trend? Will it alienate traditional demographics? Daniel Langer answers luxury's biggest concerns about Web3. Read More
The Secret To Unlocking Luxury Brands’ Pricing Power
Omelets generate more value creation than cars and champagne. Why? Daniel Langer looks at how luxury brands undervalue themselves. Read More
Why Messaging Is Luxury’s Superpower
In luxury, it’s the story that carries the value, not the product. If brands don’t get their messaging right, the consequences can be disastrous. Read More
How China’s Gen Z Threatens Luxury As We Know It
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Read More
Why Do Luxury Brands Misunderstand Gen Z in China?
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Read More
Why Wrong Pricing and Promotions Destroy Luxury
Wrong pricing and promotions are the most certain way to destroy a luxury brand. Yet, many brands resort to short-term sales spikes. Why? Read More
Why NFTs Are the Next Mega Segment in Luxury
The emerging NFT sector has particularities that make it likely to become the next mega luxury segment. Given this, storytelling is the name of the game. Read More
The Metaverse Brings a New Sense of Urgency to Luxury
When the digital transformation happened, luxury brands were slow to embrace the change. Why are they making the same mistake again? Read More
