Brand storytelling
Why Do Luxury Brands Misunderstand Gen Z in China?
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Read More
Why Wrong Pricing and Promotions Destroy Luxury
Wrong pricing and promotions are the most certain way to destroy a luxury brand. Yet, many brands resort to short-term sales spikes. Why? Read More
Why NFTs Are the Next Mega Segment in Luxury
The emerging NFT sector has particularities that make it likely to become the next mega luxury segment. Given this, storytelling is the name of the game. Read More
The Metaverse Brings a New Sense of Urgency to Luxury
When the digital transformation happened, luxury brands were slow to embrace the change. Why are they making the same mistake again? Read More
How Chinese Down-Jacket Brand Bosideng Is Winning at Global Expansion
Bosideng, the largest down-clothing brand in China, is growing globally. But can it become one of the top international brands in its field? Read More
How Lifestyle Changes Affect Luxury Brands
Look at how our lives are changing and impacting the luxury product categories we use — it will tell you the future of luxury. Read More
What Can Luxury Brands Learn About Storytelling From Gucci?
Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again? Read More
How Louis Vuitton, Nike & Sotheby’s Tamed the Metaverse
The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike, and Sotheby’s have this figured out. Read More
When Disruption Collides: Gen Z and the Metaverse
Two major disruptors — Gen Zers and the metaverse — are changing the way luxury brands connect with their customers. That starts with the brand story. Read More
Many Luxury Brands Shouldn’t Panic About 2022. They Should Be In Shock
The luxury industry is undergoing its most significant changes ever, and in 2022, many forces will align to alter it for good. Read More
