brand scandals
What Luxury Brands Need to Know About Scandal in China
Looking historically, there is no indication that brands will ever fully escape the cycle of outrage and boycott in mainland China. Read More
What Uniqlo’s Success in China Can Teach Luxury
Why does Uniqlo prosper where others fail? At a time of crisis, the Japanese label has outclassed rivals to win China. Here’s the secret to its success. Read More
Purcotton Scores With Women’s Soccer Coach Shui Qingxia
After being slammed for a sexist ad last year, Chinese cotton brand Purcotton is doubling down on its women's empowerment messaging. But is it too late? Read More
Today, Every Brand Needs to Know How to Navigate Scandal in China
As China becomes an increasingly powerful player on the world stage, international brands are caught up in controversies with frightening regularity. Read More
