brand scandals
Cultural Appreciation Vs. Appropriation: Navigating Luxury’s Cultural Marketing In China
As Chinese audiences closely scrutinize representations of their heritage, how can luxury brands navigate their approach to indigenous cultures in China? Read More
From Sexist Campaigns To Disturbing Designs, What Was Luxury Thinking In 2022?
Some brands went viral this year for the wrong reasons. From fashion faux pas to offensive campaigns, here’s a recap of marketing missteps in China in 2022. Read More
Brand Scandals Are Inevitable in China, But ‘Cancellations’ Are Not
In the wake of the COVID-19 pandemic, multiple trends have converged to foster a uniquely nationalistic-tinged market environment in mainland China. Read More
What Luxury Brands Need to Know About Scandal in China
Looking historically, there is no indication that brands will ever fully escape the cycle of outrage and boycott in mainland China. Read More
What Uniqlo’s Success in China Can Teach Luxury
Why does Uniqlo prosper where others fail? At a time of crisis, the Japanese label has outclassed rivals to win China. Here’s the secret to its success. Read More
Purcotton Scores With Women’s Soccer Coach Shui Qingxia
After being slammed for a sexist ad last year, Chinese cotton brand Purcotton is doubling down on its women's empowerment messaging. But is it too late? Read More
Today, Every Brand Needs to Know How to Navigate Scandal in China
As China becomes an increasingly powerful player on the world stage, international brands are caught up in controversies with frightening regularity. Read More
