brand scandal
Maia Active Apologizes After Telling Feminists To ‘Shut Up’ On Women’s Day
Maia Active’s recent post calling for the end of “extreme” feminism has rubbed netizens the wrong way. What are the lessons to be learned? Read More
A Chinese New Year Controversy: Is Gucci Fur-real?
Things are not looking good at the Italian luxury house, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Read More
From ‘Price Assassins’ To Brandsplaining In China: What Brands Should Avoid Doing In 2023
China’s consumer rights watchdog has just listed the top controversies of 2022. Luxury brands should carefully review them to avoid backlash in 2023. Read More
It’s Not Just Western Brands: Li-Ning Stokes Nationalist Controversy And Anger
Li-Ning shares plummeted 13 percent after consumers pointed out that looks from its latest collection resemble the uniforms of Japanese WWII soldiers. Read More
Do Brand Scandals Follow Familiar Patterns In China?
By recognizing the context around which scandals and boycotts occur, brands can develop rapid response plans in advance for multiple scenarios. Read More
Can Chinese Investment Cement Alexander Wang’s Local Success?
Alexander Wang’s minority investment from China-based companies might sound like a deal. But are all parties entering with the same expectations? Read More
Are Apologies Enough To Avoid Brand Scandals In China?
The sensitivities and particularities of the China market do not mean a global brand should simply lay low and keep its mouth shut to avoid controversy. Read More
With Alta Moda, Dolce & Gabbana Plays The Long Game In China
The Grotta dei Cordari is bathed in pink light. Before its monumental limestone walls, pools of water lie bedecked with roses. Nymphs and scantily clad men climb the rocks and… Read More
