brand purpose
5 Key Consumer Trends for the Post-COVID-19 Era
COVID-19 continues to transform the way consumers engage with luxury products. But which post-pandemic trends will stick around? Read More
Crocs Announces Commitment To Become A Net-Zero Company By 2030
Crocs announced its commitment to becoming a net-zero company by 2030. Will more fashion companies catch up with this leading sustainability player? Read More
How To Win The Booming Lingerie Market In China
The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Read More
Why Retail Experiences Matter for Luxury Brands
As COVID-19 ebbs and flows around the globe, luxury brands need to create brick-and-mortar retail experiences that touch the heart of consumers. Read More
3 Reasons ‘Purpose’ Is Today’s Hot New Marketing Trend
Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Read More
